How Can A Shopkeeper Choose A Good Wholesale Market?
Purchase is a knowledge, some people can enter the good quality and cheap products, and some people are always deceived by wholesalers.
Some people can find a good channel for purchase, while others are still rushing to find a good way to buy goods.
Next, Xiaobian will introduce some characteristics of the quality clothing wholesale market and help the shopkeepers find quality as soon as possible.
channel for stocking of goods
。
Convenient pportation and advantageous location are the foundation of successful market operation.
Every successful market is a convenient and well located market.
For example, the white horse clothing wholesale market is in the front road area, the railway station and the bus station are close to each other, and the terminal and the shipping are also very convenient.
The Yellow River fashion city is located in Humen - Taiping bustling business center, south through the Port Road, West Yin long road - Fumin clothing wholesale business district intersection, North Yongfeng shoe city.
The shopping mall is located at Taiping Zhong Ba station and Humen cargo consignment terminal.
Government support is an important factor for the success of the market.
According to the author's observation, the success of the wholesale clothing market has great relations with the government, and the failure is also closely related to the government.
The government's support is mainly in policy, investment environment, taxation, urban planning and so on.
Of course, we can also intervene and support through administrative means.
For example, Shahe's favorable international clothing wholesale market is a key project for the government to pform the Shahe Street wholesale market. Therefore, it is supported by the government in all aspects.
The Xintang International Jeans Garment City mall was also taken care of by the government. In 2003, the government used administrative intervention to force all garment enterprises to enter the wholesale city, prompting the wholesale city 100% entry rate.
After the exhibition, after the renovation of the wholesale city, there was no government support and intervention.
This leads to the fact that the entire market is in bad condition.
Accurate market positioning is the key to the success of the market.
Each market has its own positioning characteristics.
The white horse clothing wholesale market is located in the national comprehensive middle and high-end professional clothing wholesale market, and its customers are businessmen from all over the country.
The trade mode it adopts is mainly
Wholesale and retail
Look at the order, monopoly agent, franchise chain.
The Xintang International Jeans Garment City store is located in the professional regional wholesale market. It mainly manages jeans garments. It mainly takes the form of viewing orders and wholesale and retail, but focuses on the trade mode of viewing orders. Its market coverage is mainly in Southern China.
Correct advertising is an important means to improve market awareness and investment. Advertising can effectively improve the reputation of the market. Every successful market pays great attention to the means of advertising.
Fu Min clothing city publicize shopping malls through media such as network, TV, newspaper, radio, outdoor advertising and internal publications.
Every year, rich people do corporate image advertisements in CCTV and other national media. Even in the rich mansion, there are propaganda devices such as broadcasting equipment, large screen electronic display screen, and through internal publications to strengthen communication and communication between operators and managers.
Effective
Operation and management
The successful management of the market has an important impact on the success of a market.
The Yellow River fashion city has set up a management team composed of talents with business and management, economic and trade, marketing, fashion design, law, literature and art, and many years of experience in management of clothing wholesale shopping malls. It has laid a human foundation for the prosperity of the commercial city.
This team has constantly changed its mind and realized the pformation from extensive management to intensive management.
Constantly innovating and improving business models, enabling shopping malls to operate under a scientific and effective management method, thus ensuring the successful operation of shopping malls.
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