How To Turn Customers From "Too Expensive" To "Really Valuable"?

When customers bargain, even if the profits of things are very high, they can not promise one thing at all. If you say that you will bargain too much, what can not be sold? That is, it is hard for you to do that, so customers will think that what she bought is really a commodity with high cost performance.

In fact, it is generally believed that "expensive" is more expensive.

What does it cost? It costs ten yuan to spend more money. We spend fifteen yuan on it.

Here we have another problem. How do we decide how much a product is worth? How much is it worth? Who will decide?

After a large number of market research, we found that "how much money" is not determined by merchants, but through shopping guide products, it shows a feeling of customer mind forming a subconscious.

How can we make customers feel if we feel "how much money is worth" customers feel?

First, analyze what you feel and feel that people are different.

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Secondly, how to "let" customers feel, actually feel a very emotional thing, mainly to mobilize the customer's hearing, vision, touch, smell, taste and other sensory organs to allow customers to perceive, thus occupying the minds of customers.

Again, it is also a feeling that you usually think that the price is higher than the value.

Equal or less than value.

Terminal sales say that there are three types of customers:

A class of customers, customers think that your product is not worth the money, other cheap products are not too different, that is, the price is higher than the value;

B customers, your product is really good, but the price is too high, I can not afford it, the price is below or equal to the value.

C customers, your product is really good, but the price is not low, beyond my previous purchase budget, I do not want to spend so much money to buy your products, I buy a relatively cheap OK.

If customers want to feel the value, they must mobilize all kinds of sensory organs by means of shopping guide, so that customers can realize that the price of the product is less than or equal to the value of the product.

In the marketing of stores, when people in the market pass five passes and cut six, it will not be easy to get to the critical point when the paction is coming. But the customers often refuse to take "too expensive" as the reason for rejection. How should we deal with this problem in response to the last difficulty of the guests?

A survey conducted by psychologists has shown that customers' bargaining motives are mainly:

1, customers want to buy cheaper products.

2, customers know that others have bought products that you sell at a lower price.

3, customers want to beat salesmen in negotiations, in order to show his negotiating ability.

4, customers want to use bargaining strategy to achieve other purposes.

5, customers are afraid of losing money.

6, customers regard the concession of salesmen as their own ingredients.

7, based on past experience, we know that benefits will be gained from bargaining, and it is clear that marketers can make concessions.

8, customers do not understand the true value of the product, and doubt that the price of the product is inconsistent.

9.

We want to know the real product through bargaining.

To see whether a salesperson is lying.

10, customers want to buy cheaper products from another, and try to cut prices for you to put pressure on the third party.

11, the customer has other equally important objections, and these objections are not related to price. He only uses price as a disguised excuse.

12, customers want to prove to people around him that he has talent.

Any product, no matter what price, is expensive. Even if you really sell it at a cost price today or even sell it for other things, there will always be someone who says "expensive". This "too expensive price" is often a customer's "pet phrase", which is also one of the most common customer objections of marketers.

Then, when confronted with this objection, our studio should avoid answering "you do not know" or "a penny, a cent".