Shop Skills: Brand Awareness

There are usually three kinds of agents for selecting shop lots: the first is the mature central business circle; the second is the formed business circle, and the neighbouring large residential areas or employment centers can attract large number of employment business office buildings or economic development zones; the third category is the interior of residential quarters. According to the relevant laws and regulations, it is not permitted to open shops in the District, but in some large communities, there will be a fixed commercial center place to operate the shops. And even if they do not open a shop in the District, the surrounding area of the district is completely developed.

　　 Commercial Centre The zone is usually the place where business concentration is concentrated. This kind of local business activities are frequent, the business atmosphere is good, the flow of people is large, and easy to form a gathering point, which is conducive to establishing brand awareness.

First of all, choose a store with advertising space. Some stores have no independent facade, and they naturally lose their independent advertising space before the shops, and they lose the space to "play" marketing wisdom before they shop. In addition, there should be a sense of "big money", that is, to open shops near famous chain stores or strong brand stores, or even to open them beside them, and to catch long lines to catch big fish.

Secondly, we should select lots of spontaneous market segments. In a long-term operation, a street or a market will spontaneously form a "centralized market" for selling certain commodities. People will naturally think of this street when they think of buying a commodity, such as Wangfujing in Beijing. In this regard, we should give full consideration to the surrounding areas. Visitors flowrate The traffic situation and the surrounding residents and units, for business entrepreneurs, the "passenger flow" is "money flow", not because of fear of competition and choose in remote areas. In fact, business district shops are more concentrated, but help to gather popularity, but we should pay attention to the problem of dislocation. It is very good to borrow the popularity of the entire business circle at close range, and have a fixed guarantee of the flow of people.

Another key problem is to pay attention to. rent Cost performance. Different geographical environment, traffic conditions, the structure of the storefront, the rent will be very different, sometimes even more than a dozen times. For entrepreneurs, we should not just look at the superficial price, but also consider the cost performance of rents.

The high rent of a good store is not formed two days in a day, nor can it be arbitrarily raised. It is a contract between the landlord and the tenant in the contest of long-term profit sharing. The rent is so high that no rent can be made for the rent owner, so a good face can not be rented out. It can be seen that although a good shop site is small and earthy, the money earned under normal circumstances will always exceed the rent, and it will be profitable.

In the initial shortage of funds, you can also try to share with others, sharing a store on both sides. In this way, not only can we save the rent, but also the two industries under the same roof can be complementary to each other if the products can be complementing each other.