Experience Sharing In Making Big Money For Small Clothing Shops

　　 First, selling clothes is Selling image

Shop business is good, do not enter the shop, stay at the door for a few seconds to see it! See what, see signs, see the lights, see the display, see the health condition, but also can see the salesperson's age and employee is Peugeot. Buying clothes is buying beautiful, selling clothes is selling image, that's all!

To buy clothes is to buy beautiful, now we wear clothes in addition to the requirements of comfort in vitro, more is to reflect a kind of beauty, personality, the spirit of the brand of the spirit of the pursuit of the brand, is a self image of the affirmation and realization. Beauty is the basic characteristic of our clothing products. Then, the place where we sell clothes and the people who sell clothes should first show beauty. In order to save electricity and not to light the lights, to prevent dust from unpacking and display, employees to work without makeup, no spirit, a cashier's mess, shops selling fancy cars, shop self-made, hand painted promotional posters and so on, all violate the principles and behaviors of beauty, which will make the "beauty of clothes" greatly discounted, unable to show or even lose. The beauty is gone, the image does not exist, and the brand loses the foundation of existence. Let alone the development!! therefore, we must keep in mind that the basic principle of "selling clothes is to sell images" must be based on the principle of "beauty". We must firmly establish and carefully maintain the standards of "beauty". Only in this way can our brands find their distinctive beauty in fierce and fierce market competition before they can develop and grow from one victory to another.

　　 Two, comparison shows advantages and disadvantages.

For those who are not satisfied with their performance but feel good about themselves, the one thousand sentence is inferior to her. Exclusive shop And took him to the store of the rival company in the city to have a look. Because if she talks about her problems alone, she will find many reasons. What is economic depression, small local population, poor consumption power, and goods can not keep up with them. A lot of them are objective and company problems, and their problems are not at all. Is this really true? We must know that the business of the shops is not good because everyone is slow, so we can't just look for the objective and company reasons. The situation, no matter what I say, is simply not heard by customers. It's all wrong with the company, and it is not right there. This problem has not been solved, and the problem has not been solved. I heard that the head is big. Of course, the customer said the problem, reflecting the situation is very good, but the problem of "you are all wrong, I am all right" can not be used to see the problem. Then I brainstorm, and simply say nothing, invite customers to the "JEANSWEST", "BONWE" and "FUN" in the city to have a look. I once encountered similar problems when I went to shop support. And we all dress up in plastic bags, sell the stores as warehouses, and 352 employees sit on plastic stools, chatting, lamps and lanterns are broken up, no one is talking about them, customers do not greet them when they enter the store, and the difference is coming out. Is such a shop "YISHION" shop? How can such shops create excellent performance? Completely break the knot of customers' face, self protection, self satisfaction, and stand on the position of serving customers, so customers will be very willing to communicate with us and listen to our opinions. Therefore, "good" and "bad", "excellent" and "inferior" are not mentioned, but are compared. It is important for customers to see and understand what is good and what is bad for the performance of store management. In short, there is a gap in comparison, there is a gap to enhance the space, there is room for improvement in order to make a difference!

　　 Three, do not be afraid, as long as the intentions will be good.

　　 Shop management Every day, we will encounter many problems. There will be many new situations. We must try our best to set a higher goal every day and encourage us to try and apply new ideas and methods. But a problem arises, and many people, many franchisees are afraid of it, unwilling to undertake the risks brought about by reform and reform. At this time, we need to encourage them not to be afraid, but to be good with their intentions. Because as long as we work hard and move forward unswervingly towards a goal, we will succeed in using good methods. However, if we use the wrong method, we will definitely go to the conclusion and adjustment at once. For example, if we go to Hongkong by air, we will believe that we can make a smooth landing at Hongkong airport, and we can taste the famous abalone dishes in the second day. But the captain is clear that the plane is flying to the sky. Because of the continuous changes in the high altitude airflow, the aircraft has already deviated from its original direction. We can successfully reach our destination, which is that the captain has made appropriate adjustments according to different situations. Is it not a plane to do business? Yes, we are not gods. Our judgement can not be correct every time. We are likely to make several mistakes in succession. However, the possibility of creating an excellent shop and excellent team is greatly improved. Because pursuing growth and progress has penetrated into our essence and become our temperament. What a great force it is. To be an enterprise is just like being a human being. When we are in trouble, tell ourselves: don't be afraid.