Four Secrets Of Managing Women's Underwear Stores

< p > under normal circumstances, invest 5 to 60 thousand or so to open a decent brand underwear store.

It looks very simple, but from the actual operation and operation, < a href= "http://www.91se91.com/news/index_c.asp" > underwear store "/a" is far more complex than that of the garment, for example: the garments are usually only a few yards, such as S, M, L and so on, while the underwear is subdivided very badly, the same section is divided into A, B, C, D, and there are 70, 75, 80, 85 different sizes, and the colors are quite different.

The product of the same number may have eighty or ninety different specifications and products to choose from, and a lot of backlog will be caused by carelessness.

It is easy to open underwear store, but it will take a long time to earn a considerable profit.

In recent years, the author has been working in the underwear industry, and has been studying how to keep the store's performance stable and sustained profits. At the same time, enhancing the performance of the store is also a problem that many underwear enterprises have been studying.

In the final analysis, enterprises are driven by the terminal. Some enterprises have been spreading nationwide, but sales have never seen any growth. Why? Of course, the terminal tension is not enough.

That is to say, the operation of terminal stores is not ideal, so that the whole sales chain can not be run.

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< p > < strong > 1, choose a good brand and appropriate < a href= "http://www.91se91.com/news/index_c.asp" > shop location /a < /strong > /p >

< p > choose what kind of location to open a shop, it depends on your own investment ability to decide. The better the location, the better the business will be, but the risk of investment is bigger.

Under normal circumstances, we should choose the pedestrian street with local clothing sales atmosphere, the location must not be too remote, the smell of wine is also afraid of the alley, and the selected location must be the target consumer crowd often haunt.

Choose what brand should be decided according to your local economic level, and the manufacturers behind the brand must have certain strength and long-term development market determination, rather than the opportunistic enterprise, otherwise it will bring endless troubles; and the quality of the brand must be excellent, because underwear is a close fitting object, the quality of the product is very important, and the inferior products will hurt the delicate skin carelessly, so it will be troublesome to complain to consumers.

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< p > mature medium and high grade underwear brands usually take the shopping mall as the main sales channel. In order to guarantee the operation of the shopping malls, the discount to the stores will usually be relatively high and the profit margins will be relatively thin.

And the regular discount will inevitably affect the operation of franchised stores.

Therefore, the general low-grade brand is more suitable for the sale of exclusive stores, the price is moderate, and the profit space is relatively large.

And middle and low end Brand Mall channels are generally weak, and are not vulnerable to price shocks.

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< p > < strong > two, choose the right style and color < /strong > < /p >.

< p > a good brand must be selected after a good brand is established.

No brand can sell well, so you should mainly sell the best selling style, so that it can save money, speed up the process of customer selection, and enhance the customers' interest in products.

Besides, the comfort of products is very important. Wearing uncomfortable underwear will not bring customers back.

The combination of products is a very profound knowledge. We must have different series of products to fully meet the needs of women's underwear.

And different regions of the female breast type characteristics are different, the color preferences are also different, different climatic conditions lead to different regional underwear portfolio is also very different, such as the northern women's chest is more plump, size should choose larger, and southern women are small and exquisite, small code will sell well, winter color is deep, summer color is light, New Year holidays, red will be the best selling color.

The product version is another art. The best selling style and color must be displayed in the main position. The visual display of the hanging plate is also very important. The customers entering the shop must feel the cleanliness and taste of the overall display.

Women are sentimental animals, beautiful shopping environment will stimulate their desire to buy.

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< p > < strong > three, construction < a href= "http://www.91se91.com/news/index_c.asp" > store image < /a > /strong > /p >

The image of P is very important, because you are a franchised store, not a grocery store that you can bargain at will. You must decorate a certain taste and style. You need to highlight the brand style, and the atmosphere must conform to the psychological characteristics of female consumers.

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< p > store image system is divided into several parts: < /p >.

< p > 1) store head directly determines the scope of your business and grades. If it is an underwear store, it is very important to attract a woman's eyes.

You can use high-grade crystal characters to make doorsteps or use brightly colored ink-jet.

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(P > 2) image painting in the shop, the main image of the product determines the overall tone of your product and brand. The affinity of the main image is also important to the customers.

Moreover, image painting is closely related to the main push style.

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< p > 3) POP can display the strength of POP in the store, as well as the authorized management card, brand name display card and so on. These can increase the persuasiveness of sales, as well as the promotional brochures and posters of products, and are also one of the direct reasons to attract customers to buy.

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< p > 4) window display is the best way to see the grade and grade of the product. The window must be arranged in style and at the same time attract the eyes of women. Some important information, such as new product listing and promotional information, can be displayed in the window in time.

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< p > 5) salesperson salesmen should wear clean uniform neat dress, preferably to the factory, so as to ensure the unity of the brand.

And the behavior and behavior of the salesperson must be standardized and full of mental outlook.

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< p > < strong > four, training excellent salespersons < /strong > < /p >

< p > underwear is very special because of its privacy. I have contacted many landlady of underwear shop. Many people have sold underwear for decades. It is not clear how A, B, C and D in bra size are.

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