There Are Three Strategies To Manage The Store.

< p > < strong > store owner's management < /strong > < /p >

The staff of < p > < a href= "http://www.91se91.com/news/index_c.asp" > store "/a" is the front line of the company. Because they directly face the customers, their behavior affects the sales performance and the overall image of the company.

However, if the shop staff's business ability is low, they don't have the professional knowledge of the product at all, and the whole store's work state is loose and messy.

Even a competent person can't get there himself, while others can do nothing about it.

It seems that the staff are not enough, and it is like overstaffing.

Therefore, we need to start with the personnel management of the franchised stores, so as to enhance the management of the whole store.

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< p > for the new recruited staff, the store manager must carry out basic business training and require familiarity with the daily operation of the store, service standards and shop attentions.

And review daily work, supervise their performance and motivate morale to ensure that all employees meet their requirements.

In order to improve the overall quality of employees, we can carry out business skills training for on-the-job employees and regularly assess employees' performance as a basis for staff promotion.

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< p > of course, this is only the management of human consciousness and the management of thought.

In order for these thoughts and consciousness to become conscious, we must let this ideology run through every day's work until we form a habit.

Therefore, the second step of the management of franchised stores is the management of exclusive stores.

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< p > < strong > store management: < /strong > /p >

< p > 1. "a href=" http://www.91se91.com/news/index_c.asp "before management," /a ".

We require all attendance personnel to pay attention to their appearance and appearance, and do well in the cleanliness of the store.

Before opening the door, we must do three checks: check the goods in good condition, arrange the goods and shelves, check the facilities in the shop, repair them in time, check all kinds of bills on the day, such as small bills, invoices, receipts, etc.

And prepare the necessary change, the amount and face value should be determined according to the actual situation; if there is a new product going public, we should also know the product characteristics, performance and price of the new product listed on that day.

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< p > 2. management of franchised stores.

In the business, all staff must be informed of the commodity price adjustment and promotional activities, the placement of new products, special products and signs on that day.

It is also necessary to visit the shelves in the area regularly or irregularly, understand the sales situation, and whether urgent replenishment is needed.

The store manager also wants to see if there are staff chatting or doing nothing, whether there are contaminated or damaged products in the store, whether the price card is in line with the display of goods, whether the shift workers are in normal operation or not.

There should be no following behaviors, such as hiding behind products, reading magazines, making up, or gathering, chatting, stunning, yawning, snacking, or focusing on tidying up products.

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< p > 3. the management of franchised stores after operation.

To see whether the equipment is closed and whether the business cash is fully collected on the same day, at the same time, managers are required to sort out all kinds of bills and promotional items on the day, fill in the shift records, make inventory on the same day, fill in the registration sales daily form, and tidy up the hygiene. If the manager thinks necessary, he can hold a party, summarize the day's work and do a good job in closing the store.

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< p > < strong > < a > href= > http://www.91se91.com/news/index_c.asp > store > /a > Management > /strong > /p >

< p > 1. handling of inferior goods.

If the inferior goods are found, they should be removed from the shelves immediately, so as not to affect the image of the store.

Try to repair the defective goods after they are removed from the store, and use white paper to indicate that the reason for the inferior goods is marked at the problem and be handled by the person in charge of the store.

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< p > 2..

There are two kinds of returns: one is to join a chain store, the other is to deal with customer's return.

For the former, it should be done in the permitted proportion and time, and keep the package neat and complete.

Fill in the application form, fax to the company, arrange for the company to carry out the replacement. If you need to return the goods, you must fill out the application form, and indicate the reason for the return, fax to the company and return it after consent.

No matter what the situation is, shop assistants should be smiling, courteous and patient.

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< p > 3. inventory and logistics.

Commodity reserve is the basis of store operation, and its importance can not be ignored.

Effective inventory and logistics management can not only meet the needs of customers, but also help to control costs and enhance profit margins for franchisees.

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< p > receiving and checking is an important job in the management of exclusive stores.

For the sake of notarization, there must be more than 2 people in the store to check the goods. After the inspection is correct, the person in charge must sign the goods receipt (receipt) and return it to the company.

If there are any problems, the company should be feedback to the company according to the actual situation.

In addition, stores must take inventory according to the regulations.

The person in charge of the shop must be present every time.

At the beginning of the market, classify and list according to varieties and specifications, and fill in the inventory list.

After the initial set, cross check the product.

If there is any mistake, it is necessary to reload all the products.

After the completion of the inventory, the inventory report will be summarized, and the company will be reported to the company on time.

In order to manage the store items effectively, it is required that the store check the stock every day, replenish the goods in time, ensure that there is enough product supply every day (the replenishment order must be kept back), and fill in the daily sales report every day, so that it can be arranged regularly.

Monthly sales and inventory reports are sent back to the company before the 5 month of the beginning of each month. If new products are listed, they should be reported weekly so that the company can grasp the sales and inventory situation in all regions.

The shop owner should check the shortage every day, analyze and report the damaged goods and damaged goods regularly and regularly, and take corresponding measures in time.

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< p > the management of the shop environment is another important management work.

The windows and door frames are bright and clean, and floors and walls are kept clean. Dust from shelves, containers and hooks are often erased. No other items can be placed in the store.

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< p > product display is also the content of shop environment management.

The principle of display: special products and promotional items are displayed in the shop area; the public goods are displayed in the central area, and high quality products are displayed in the interior area.

The shop window is the first face of a shop! If you dress it up, you can "induce" more customers! Therefore, keeping the product clean and tidy has become the first skill of store management.

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< p > products are classified according to category (Series) and kept in order. The order of display is from shallow to deep, from thin to thick, and from small to large. White and light colored products should be replaced to avoid contamination. The display of key products is suitable for 1 to 1.5 meters high; as far as possible, products that are popular with consumers and goods that are expected to accelerate the speed of goods (including products being promoted) are displayed to the best location.

Adopt the method of "first sell, then make up", so that products can be changed quickly and reduce bad products. As far as possible, products do a large number of displays, which can give people a rich variety of products, giving customers a strong sense of vision and buying desire.

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< p > display the sales promotion products in a centralized way, and you can set up the sales promotion area, and the display volume must be large. It can be a little more expensive than usual Chen Liegao, making some selling points, such as 100 yuan area, special price zone and so on. To ensure that all styles, numbers, colors and other products are displayed; the outward facing stereoscopic display can make the customers easy to see the products; the direction of the price tags should be consistent, the labels should be positive, so that the customers can be clear at a glance; make full use of the pillars in the stores, and can put up posters and POP.

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< p > follow the principle that key products are displayed in important positions: key products: promotional products, best-selling products, new products, high profit products; important locations: Shop head area, main passageways on both sides, right entrance area, near the cash register, display products should be changed regularly.

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