The Chinese Trade Fair Is Dancing With The New "Spring Meaning", "Offline" And "Online" Dancing.

In the early spring of March 1st, the China East China Import and Export Fair (a href= "www.91se91.com/news/index_c.asp" > China Trade Fair < /a >) always starts on the day of the P, which is the "thermometer" of the import and export market.

Some of the foreign businessmen who participate in this year's "New Year's first exhibition of foreign trade" are called "dating" in early spring.

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< p > > when reporters entered the twenty-fourth year of the China Fair, they found that the "old" regional international economic and trade event is springing with a new "spring idea": exports are recovering and imports are more active; Chinese manufacturing energy is still abundant, and the impulse to pform into "resource integrator" has emerged; offline exhibitions will not disappear in the short run, and online cross-border pactions such as e-commerce will emerge.

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< p > < strong > Import and export "two-way flow" < /strong > /p >

< p > "export situation is slightly better this year". At the exhibition site, most suppliers of "a href=" http://www.91se91.com/ "target=" _blank "clothing" /a ", home textiles, decorative gifts, consumer goods and so on are mostly showing cautious optimism.

In the stadium, more customers came to contact than last year.

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Gu Jun, deputy director of the Municipal Commerce Commission, analysed the export situation this year: several major export markets, although the US unemployment rate fluctuated, the economic recovery momentum has been established, and the European market demand is slowly recovering. The Japanese market is uncertain, but it also maintains a certain scale. P

On the whole, export demand will pick up this year.

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< p > the situation is better for many manufacturers with independent brands, innovative technology and competitive advantages.

Dai Guoda, chief executive officer of the industrial protective gloves manufacturer, said that the products of the company mainly exported to the three largest markets in Europe, the United States and Japan. The export volume increased by 25% last year. Orders have been placed in September this year.

He introduced that the professional protective gloves used by enterprises not only have the functions of oil resistance and cutting resistance, but also are the thinnest and most hand attached products of the same kind, praised by foreign customers as "second layers of skin", which can adapt to more fine working conditions and pull away from the general competitive products.

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While the export situation is improving, the function of the China trade fair to promote the import of goods has also increased rapidly as the import and export trade shows up at the same time. P

In overseas exhibitors, there are more than 140 enterprises from Japan, Korea, Iran and other regions in China and Hongkong and Taiwan. These overseas suppliers are interested in the mainland market and bring various new, odd and smart household products and electronic consumer goods, and actively seek cooperative agents.

South Korea mask has been popular in the Chinese market in recent years. A Korean manufacturer has brought more than 60 kinds of mask products to the exhibition. Besides the mask, there are also high-end products such as eye film, foot film and dual-use film. The official said that this year it will officially enter the Chinese market.

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< p > < strong > from "maker" to "integrator" < /strong > /p >

Taking a lap at the p China trade fair, we can have a general picture of the scale and level of capacity in China, especially in East China.

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Less than p years ago, compared with many years ago, the exhibitors in the China Fair have no design, no features and similar products.

It can be seen that "made in China" still has a strong new force. Compared with the newly rising manufacturing power in Southeast Asia, China's manufacturing still has an overwhelming advantage. "Abandoning manufacturing" is biased, but upgrading has begun.

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< p > Jining Hai Ji handicraft company mainly produces grass New Year ornaments for Japanese market.

The head of the company told reporters that there are still some difficulties in exporting to the Japanese market this year. First, exchange rate risk, Japanese yen depreciation and RMB appreciation. Japanese merchants have increased the cost of buying Chinese goods, while the limited profits of Chinese producers have shrunk.

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< p > despite the challenge of cost, the company can still get orders from old customers.

Compared with competitors such as Vietnam and Kampuchea, the industrial chain made in China is more complete. "Look at this little Japanese ornament, based on straw rope, there are many small ornaments with different materials on it. We can integrate many suppliers in China, and competitors are not necessarily."

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< p > to be a resource integrator. This is the case for a small enterprise that makes jewelry, especially in large foreign trade enterprises.

Ye Wei, deputy general manager of Shanghai Xie Da International Trade Co., Ltd., told reporters that as a professional export enterprise of wool knitwear, facing the competition of other local manufacturing industries, the pformation of enterprises should be "upward", with high-tech products becoming the suppliers of high-end brands in Europe and the United States, and the two is to "go inside" and integrate the capacity of the central and western regions.

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< p > Dai Zhiwei, vice president of Dong Hao Lan Sheng group company in Shanghai, is very representative in foreign trade enterprises. "We are changing our thinking, instead of separating the domestic and foreign trade as two markets. Instead, we need to pform into a real" multinational company ". The global layout of the industrial chain and the integration of all the resources will be supplied to the whole world, and the Chinese market is also part of the international market.

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< p > < strong > > below the line and online dancing < /strong > /p >

The new changes of the "P" China trade fair once again confirm that the "online" and "offline" linkage has become a trend of trade development which can not be ignored.

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< p > this year, there is a two-dimensional code at every booth.

After initial contact and seeing some samples, customers can scan two-dimensional code and follow up with exhibitors.

In this way, the 5 day entity China Fair will be extended to the "never-ending China Fair", which will greatly increase the "touch points" and potential opportunities brought by exhibitors.

In addition, the "Online China Fair" also carries out online supply and demand matching, upgrading and upgrading the "China Fair APP" to launch "online registration", "business matching", "business friends" and other mobile application services.

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< p > the current China Fair also set up the booth for the first cross-border trade electronic trading platform, "a href=" www.91se91.com/news/index_c.asp "cross border Tong /a", aiming at finding suitable suppliers for cross-border pactions.

Yan Jing, executive vice president of cross border communications, said that there are five major categories and 500 kinds of imported commodities for domestic consumers to choose from, but they are far from enough. Therefore, they will be approached by overseas exhibitors at the China Fair, looking for international brands, international brand agents and large electric providers to access cross-border businesses.

It is not hard to foresee that the "online" advantage of cross border e-commerce will greatly expand the international market access for small and medium-sized enterprises.

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