Fashion Brand Gaudi Enters The Middle East To Seize 80% Of The Market.

Italy Clothing brand The company's Gaudi plans to open 6 to 7 brand retail stores in Abu Dhabi, Dubai and Saudi Arabia by the end of this year, hoping to open up the Middle East market and quickly occupy the market share.

RSH in the Middle East has added some new fashion brands to its portfolio and is expected to open 6 to 7 retail franchises in the United Arab Emirates and Saudi Arabia by the end of this year. "Gaudi is the first time to introduce into the Middle East. We have opened two branches in Dubai and will open more in the future," said Poonam Chauhan, senior brand manager of Italy fashion brand Gaudi.

It is understood that RSH has many investment portfolios. Fashion brand It includes Bebe, Ted Baker, Evita Peroni, Rockport, Reebok and Speedo and so on. It is reported that this month, the first two branches of Gaudi brand are located in Dubai holiday city and Dubai Mall. The next four branches will be two in Abu Dhabi, and two in Saudi Arabia, and seventh branches are still in the planning stage, probably in Dubai.

　　 Chauhan "We are expanding in the Middle East and hope that the brand will occupy 80% of the market share in one year," he said. Stefano Bonacini, chief executive of Gaudi, added: "I firmly believe that high-end brands like Gaudi will perform well in the new market. As a rapidly developing emerging market, the Middle East has been in the forefront of the apparel retailing industry, especially in Dubai.

Reporters learned that in recent years, with the rapid development of the economy, the overall retail environment in the Middle East has been at the leading level in the world. In addition, diversified market dynamics, stable energy prices, rising population, strong purchasing power and consumer confidence have attracted a large number of retailers from all over the world to enter the Middle East.

Saudi Arabia and the United Arab Emirates are the most dynamic and potential retail markets in all Middle East countries. The retail trade between the two countries has maintained a rapid growth in over ten years, and will continue to maintain this trend in the next few years.

Brand awareness is a major feature of consumers in the Middle East. In the Middle East Shopping Center, there are international luxury goods from France and Italy, and there are all kinds of popular brands in Europe and America. Most consumers in the Middle East, especially in the Gulf, are young people, and this population is growing rapidly.

In fashion, for the long summer in the Middle East, many clothing brands introduced more summer wear and designed more long sleeved blouses and long skirts for local women wearing gowns. However, when consumers purchase a brand product, they value the characteristics of the brand and hope to get an international brand shopping experience.