Crocs Brand Last Year Net Profit Fell More Than 90% "Hole Shoes" By Fashion Marginalization.

< p > recently, "a href=" http://www.91se91.com/news/index_c.asp "> cave shoes < /a > producer Crocs (CROX, NASDAQ, Carlo) reported that in the 2013 fiscal year, Crocs net profit dropped to 10 million 420 thousand US dollars, down 92.06% compared with the same period last year.

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< p > to this, Xiong Xiaokun, a consultant of CIC, told reporters that Crocs's performance in China is not optimistic at present. It is severely affected by piracy. Crocs adopts a high price strategy so that consumers can distinguish authenticity. However, such means have frustrated their sales in the Chinese market, and Crocs urgently needs to adapt to market changes.

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The hole shoes of < p > Crocs have started a popular wave in the world since 2003. In just 7 years, 100 million pairs have been successfully sold.

In 2011, Crocs's < a href= "http://www.91se91.com/news/index_c.asp" > Sales > /a > for the first time reached $1 billion, while its similar product Nike took 22 years to achieve this sales figure.

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< p > however, the legend did not go on.

In the fourth quarter of fiscal year 2013, the net loss of Crocs was $66 million 933 thousand, a sharp increase from a net loss of 3 million 607 thousand US dollars in the same period last year, and operating losses continued to rise to 42 million 881 thousand US dollars.

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At the same time, in the 2013 fiscal year, Crocs sales amounted to US $1 billion 193 million, net profit dropped to US $10 million 420 thousand, and earnings per share were US $0.12, compared with net profit of US $131 million 300 thousand and US $1.44 per share in the same period last year.

Recently, for Crocs, the best news should be Blackstone Group's stake.

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< p > by the end of January this year, Crocs announced that a href= "http://www.91se91.com/news/index_c.asp" > Blackstone Group /a > preferred shares, and the paction of Crocs investment of US $200 million has been completed.

After the deal was completed, Blackstone owns Crocs13% and has two seats in its eight board seats.

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Thomas Smach, chairman of P Crocs, said that cooperation with Blackstone Group can bring new resources and experience. "We believe we can positively and meaningfully affect the company's future performance."

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< p > it is worth noting that after the first earnings announcement of Blackstone Group's capital injection, Crocs did not release the new financial year's expectations.

In fact, since entering the Chinese market, Crocs has been threatened by unprecedented counterfeit products.

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< p > in the view of Xiong Xiaokun, a consultant of CIC, Crocs's performance in China is not optimistic, and its interests are seriously infringed by piracy. Crocs urgently needs to adapt to market changes.

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< p > "the pformation of Crocs is on the one hand, the channel sink, and the main energy will be pferred to the two or three line cities. At present, the two or three line cities in China are developing rapidly, the market competitiveness is low, and the development potential is larger. However, the Crocs price is higher, and whether it can smoothly expand in the two or three line cities needs further market observation."

Xiong Xiaokun told reporters.

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