Lesportsac New Concept Store Opens In Madison Avenue, New York

< p > LeSportsac opens at the new concept retail store in Madison Avenue, New York. Lishi Bao, founded in 1974, is famous for its "a href=" http://www.91se91.com/news/index_c.asp "nylon" /a. The new brand concept and a series of products are coming to welcome the upcoming brand 40th anniversary anniversary. Previously, the company's first commemorative event was launched in November at a retail store opened in Tokyo. < /p >
"Experience is a key word for developing new concept retail," said D Arcy Jensen, global creative director and deputy general manager of P LeSpor t sac. We want to create an environment where consumers want to buy, not just a store. " < /p >
< p > the company recruited Kramer design team to develop colorful design concepts. Jenson said: "24/7 patterns, stripes and dots have always been a part of our tradition. We want to create a sense of color and create interesting changes on this basis. This is a question of our brand, and now we want to show it strongly. " < /p >
< p > but when Jenson is chosen to represent a brand, Jensen says it is impossible to decide. He said: "I really can not choose a color, so we follow this train of thought," why not take rainbow color "? < /p >
< p > enter the new concept store "LeStripe". A clear sense of vision comes into view. The tone is from soft to bright, from black to white. This pattern depicts the brand's new image, which is everywhere from shop walls to shopping bags. One of the regions is the green wall frame with brand names and logo inlays. < /p >
< p > in addition to the new look, Lex Paul is working with Benefit (Benefit) cosmetics and artist Curtis Kulig to launch the spring limited edition series. < /p >
< p > cooperation with Benefit is described by Jensen as "a series of unexpected cooperation and a similar brand spirit among brands". This is the continuation of this series of cooperation. Before the a href= "http://www.91se91.com/news/index_c.asp" > Lishi Bao < /a > partners, there are Disney (Disney) and Dylan's candy house. This series was stationed in the store in early February, and was eye-catching with colorful designs, ranging from mini makeup boxes to large size short distance baggage bags. The price ranges from 20 to 116 dollars. < /p >
< p > in the cooperation of Curtis Kulig and LoveMe, the design of "LoveMe" has attracted much attention. Cooperation with artists shows that the brand is back to its roots again. < /p >
< p > "we have worked with artists in the past." Jensen said, "this has always been an important aspect of our brand history, and I think it is also an important part of the brand's future. We interpret fashion in our own way, but it really boils down to the popularity of popular culture. < /p >
< p > Kulig's design is part of the "Artist Series" of Lex Paul. Unlike Benefit series, the Artist Series penetrates Kulig's design into the package of Lishi Bao instead of adjusting the ends, material and other details. The price of the artist series is slightly higher, starting at a $28 cosmetic bag to a backpack at the highest price of $188. After the advent of the new design in May, Lishi Bao will continue to launch such cooperation Series in the summer. < /p >
< p > in addition, in the spring series, the capsule series was inspired by the brand source series and came into being. From the small cosmetic box to the large leisure bag, the leisure bag has made the latest adjustment, adding bags and adjustable shoulder straps. Color selection includes classic red, navy blue and two polka dots. < /p >
< p > in order to commemorate the brand 40th anniversary, the brand has also carefully produced "LePatch" -- a printmaking made up of 190 different designs, all from the archives of Lishi Bao. < /p >
< p > > a href= "http://www.91se91.com/news/index_c.asp" > Jensen < /a > said: "this print has truly embodied our brand, because it interprets the reason why people prefer Lusi Bao -- diversity. People can find their favorite designs in print. Here is a way to involve consumers and discover the meaning of exploration. < /p >
< p > in addition to attracting new consumers, Jensen hopes that the brand new look of Lex can make brand lovers happy as always. < /p >
< p > "this can really attract consumers and let consumers view our brand from a brand new perspective and bring different feelings to them." She said, "we have more or less consideration for every customer, although I am not sure whether they are aware of it. I hope our brand will become an important brand that presents both lifestyle and lifestyle needs. < /p >