Inventory Strategy Of Mainstream Clothing Business

< p > Fashion: the concept of extension is very extensive. It can involve all clothing and accessories, and it emphasizes the symbolic meaning of fashion more than the fashion concept, and attaches importance to the actual performance. Therefore, fashion clothes often use a certain or a few popular elements in the design such as color, style, fabric, etc., so that the fashion features of clothes are very prominent. Generally speaking, the costumes are expressed in the commonality of fashion.

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< p > because the life cycle of fashion costumes is shorter, most of them are clothing with medium and high rank, and its popular features are more important than brand image, so it is suitable for multi brand combination operation in marketing.

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< p > high-grade women's clothing: Generally speaking, it is represented by < a href= "http://www.91se91.com/news/index_c.asp" > Advanced garments < /a >. It emphasizes the design creativity and the top grade clothing which is mainly based on designer brand.

The high-end women's clothing has incorporated considerable innovative consciousness and aesthetic elements in modeling, material selection and production. It pays attention to the cultural taste and connotation in the use occasions and purposes. The high-end women's clothing embodies the need of social etiquette in the civilized society, and emphasizes the status and identity of the wearer.

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< p > > a href= "http://www.91se91.com/news/index_c.asp" > high-end ladies wear > /a > because of its high price and special market positioning, it is also different from other categories of clothing in marketing, usually in the form of exclusive stores.

The VMD design of high-end women's clothing stores should be based on the pursuit of taste, personality, embodiment of exquisite and elegant style, and the overall sense and artistic atmosphere are not comparable to the general clothing stores.

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< p > > a href= "http://www.91se91.com/news/index_c.asp" > men's wear > /a >: in strict sense, men's clothing does not refer to men's clothing, but refers to formal dress and formal dress. With the gradual change of dress concept, the categories of men's clothing have been enlarged, but they are still limited to social and business costumes.

Men's clothing is relatively simple in form, but characterized by excellent workmanship and exquisite science, it is suitable for brand management.

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< p >, so there is "men's wear cards, ladies wear wear."

The VMD strategy of men's clothing store must emphasize the common characteristics of the clothing category and display the brand's personality style and image characteristics.

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< p > casual wear: as the concept of dress tends to be more natural, independent and free, casual clothing has become a large category, and has developed many categories such as sports and leisure, business and leisure, home and leisure.

Casual clothes, no matter in style, material and color, reflect the characteristics of relaxed, free and unfettered, such as natural materials and knitwear are widely used in casual wear.

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< p > casual wear has strong applicability and large market space, so it is suitable for operation as a popular brand, and is more common in chain operation.

In the design of VMD, casual clothing can be very flexible and free, so that it can complement each other's clothing characteristics. The atmosphere in the shop must be relaxed and casual, and the merchandise should be watched and picked easily.

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