Quanzhou Sports Brand Means High-End Market.

At the Sochi Winter Olympic Games, the champion of dragon clothing, which was designed by Anta, was even more exciting to the industry. In the current globalization of consumption, Quanzhou's "a target=" _blank "href=" http://www.91se91.com/ "shoes" /a "clothing brand moved at the right moment, and the internationalization of the brand became more and more popular: from the OEM of international brand to the popularity of export trade, from opening up abroad to open stores in foreign countries, and having a certain number of overseas consumers to join hands with international superstars, exporting Chinese shoes and clothing brand culture.

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< p > 2014, set out to the world.

At the beginning of the Spring Festival, a lot of Quanzhou brands have great ambitions, look at the world, deepen the domestic market, and strive to enter the international market, and strive to get a share in the overseas market.

By joining hands with big international brands, grabbing high-end competition resources, entertainment brand strategy and emerging wave of mergers and acquisitions, Quanzhou brand began to make strong accents in the context of internationalization.

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< p > of course, brand < a href= "http://www.91se91.com/news/index_c.asp" > internationalization < /a > is a beautiful vision and a manifestation of Chinese catching up consciousness and creativity.

Brand internationalization is also a big proposition of the times. Many local shoe and clothing enterprises are in urgent need of sprint. Especially the enterprises that have already won the leading edge, while maintaining the core competitiveness of enterprises, how to layout the brand internationalization strategy and enhance the brand value has become a new challenge at present.

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< p > < strong > Sports year opening international journey < /strong > /p >

"P" this year, the Sochi Winter Olympic Games, the Brazil FIFA Soccer World Cup, the Spanish FIBA basketball world cup and other heavyweight events ensued.

"P" after a year of silence, the international sports market welcomed a carnival.

In 2014, Sochi Winter Olympics, Brazil FIFA football World Cup, Spain FIBA basketball world cup and other heavyweight events came one after another, so that unwilling local brands of shoes and shoes again eager to try.

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< p > < strong > sword refers to the high-end market in Europe and the United States < /strong > /p >

< p > take advantage of the new endorsement FILA's happiness. On the morning of February 15th, Lee Min Ho and his party arrived in Xiamen on the morning of the long leg of the Republic of Korea. As expected, every inch of Xiamen land that the male god stepped into was boiling instantly.

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< p > after the 2013 sex goddess Hsu Chi became the spokesperson of the Greater China region, FILA is now attacking again, opening up the influential artists in Asia to help the platform of its brand activities. The addition of the male god Lee Min Ho has enriched the spokesmen of FILA.

Many people in the industry say, "FILA as a fashion sport brand in Italy has always flaunted fashion, vitality and elegance. The image of Lee Min Ho's fashion and vitality is consistent with the brand. With the help of Lee Min Ho's high popularity in Asia, he can get more attention."

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Ding Shizhong, chairman of the board of directors of Anta Sports Products Limited, said in an interview with the media, "Anta is committed to building its own brand on the one hand. On the other hand, it continues to enhance the brand strength by acquiring the high-end brand of" Zheng Miao Hong ", and promotes the strong development of China's sporting goods industry, and leads the Chinese sports brand to win more international discourse power. P

The acquisition of FILA ownership in China is based on this idea.

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< p > multi brand strategy makes Anta more powerful. It not only makes its product matrix more perfect and full, but also makes Anta brand more high-end and internationalized.

Some experts believe that the future of Anta will be formed by Italy's leisure sports brand FILA for high-end users, while Anta brand itself serves the basic pattern of mass consumers.

This is also a reflection of the commercial mode innovation of domestic sporting goods enterprises in 2012 after Lining's radical remodeling of the brand and the failure to keep up with Nike.

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< p > < strong > Wen Du advertisement appeared in New York < /strong > /p >

< p > as China's "a href=" http://www.91se91.com/news/index_c.asp "sports brand < /a >" go out "the vanguard, in 2014, PEAK launched a new international offensive.

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< p > Beijing time February 14, 2014, a promotional video featuring the image of "East Asian capital Quanzhou" is displayed on the outdoor screen of New York Times Square.

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< p > the move of Quanzhou's "East Asian capital of culture" to the world is planned by PEAK, a local enterprise in Quanzhou.

In January 1st this year, PEAK officially signed the outdoor advertising.

The image advertisement launched in Times Square, New York, starts from Beijing time in January 1, 2014, and plays 15 seconds, 180 times a day. Before 14, it is PEAK's corporate image advertisement.

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It is not the first time for PEAK to offer a tribute to Quanzhou's "Wen Du" construction. < p >

From the beginning of the Spring Festival in the year of horse, PEAK has taken the picture of "East Asian capital of Quanzhou" on the Fuzhou section of the weather forecast after CCTV's 1 news broadcast.

"In order to let more people in the world appreciate Quanzhou's charm during the" 2014 Quanzhou activity year of East Asian culture ", we put it in New York.

Xu Jingnan, founder of PEAK sports, said.

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< p > as a company dedicated to creating an international brand, if PEAK wants to make a difference in the global market, it must adopt an international way to let more consumers in the world see PEAK's confidence and determination in internationalization.

Xu Jingnan said: "the appearance of New York Times square will be a brand-new beginning. It is recognized as the 2014 of the sports year. It will be an excellent opportunity for the sports brand to introduce the brand to the world, display its strength and expand the market."

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< p > industry insiders said, "PEAK is the first to open up a good example of promoting the city image of Quanzhou to the world. Its significance is to inspire more and more Quanzhou enterprises to have more sense of responsibility and sense of responsibility. In promoting their corporate image, they also publicize the image of Quanzhou City through the good image of city business cards, and in turn promote the brand of enterprises and products."

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< p > < strong > seize the high-end event resources < /strong > /p >

"P" has established its position in the domestic market in the sporting goods industry. Anta's tentacles are speeding up overseas, and Anta, who has been concentrating on sports marketing, has cast its eyes on the Sochi Winter Olympic Games.

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Zheng Jie, President of Anta Sports Products Limited Anta brand, said in a media interview: "as a partner of the Chinese Olympic Committee, representing China and representing the sports brand of sports spirit, Anta hopes to display the Chinese style through the champion dragon clothing to the world, and let the world pay more attention to China and understand China." P

It is also hoped that more Chinese people will be able to understand winter sports and participate in winter sports in their own hands, so as to further promote the popularity of the Olympic spirit.

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< p > for Anta's champion dragon clothing, Cai Guoqiang, a world-renowned Chinese modern art master, said: "the great innovation, the design essence and the skillful use are everywhere bright spots, which fully reflects the unique view of Anta design team on Chinese culture, modern fashion and sports spirit."

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< p > from sponsoring CBA, national volleyball league matches, Ping Pong Chao, to strategic cooperation with NBA rockets, and then to signing tennis stars, whether from Vancouver Olympic Winter Games, London Olympic Games, or to Sochi Winter Olympics and Rio Olympics in 2016, Anta seize the opportunity to seize the resources of high-end sports events and continuously carry out the spirit of sports.

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< p > large sports events are the best stage for international brands to display their strength, and also important moments for sports brands to determine their professional and leadership positions.

2014 is a rare sports year. At the beginning of the Australian Open Contest, followed by the Sochi Winter Olympic Games, the NBA all star competition, the FIFA football World Cup and the FIBA Basketball World Cup, one after another, the top international events are held in turn.

Xu Jingnan said PEAK will participate in all the top events in 2014.

"We are partners of the New Zealand and Slovenia delegations of the Sochi Winter Olympic Games, the official partners of the FIBA Basketball World Cup, the official market partners of NBA, and the official partners of the Miami Heat team, and so on. PEAK's delegation, national team and mobilization will be exposed throughout the year, and the brand and products will naturally get the best publicity opportunities."

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< p > < strong > new trend of brand internationalization in Quanzhou < /strong > /p >

< p > in February 8th this year, Anta's "champion dragon wear" appeared at the Sochi Winter Olympic Games. Anta's tentacles accelerated to overseas; < /p >

< p > February 14th, PEAK showed the image of "East Asian capital of Quanzhou" in New York Times Square. PEAK promoted the new brand of "East Asian capital of culture" to the world; < /p >

< p > February 15th, Korean pop star Lee Min Ho appeared in Xiamen and endorsed Anta's FILA. The industry predicted that Anta will take the opportunity to compete for high-end users and win more international voice.

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