2014 Horse Year Clothing Business Trend: Stronger Stronger
< p > predicts that the new development of the electricity supplier in the future will be reflected in the following 9 aspects. < /p >
< p > < strong > the advertising profit in Amazon mall is < /strong > /p >
Less than P, many fashion make-up brands are willing to squeeze their heads on the Amazon even if they are paying for their own pockets. Precisely because of this platform, the number of search brands has reached a new high, even though the sales volume of electronic retailing is only 16%. The electricity giant has developed into an advertising platform by virtue of its brand influence, which is the same as Google's annual sales list. Experts say Amazon will eventually surpass physical media companies in terms of advertising revenue. In addition, the brand represented by Tory Burch takes Amazon as an intermediate bridge, indirectly promoting its own official website. < /p >
Below P, 40% of the products sold on Amazon now come from third parties. Amazon either extracts profits from it, or profits from advertising fees. < /p >
< p > < strong > user generated sales tool < /strong > < /p >
< p > with the brand becoming more and more dependent on image transmission, the visual effect brought by the Internet will gradually transform from brand building to promoting sales. According to a study conducted by Olapic and Wisconsin University, some images can promote sales, such as yellow or blue pictures, which will increase consumers' desire to buy. The 20 filters in Instagram also affect the feeling of the viewer while adjusting the color of the picture. According to the study, the picture without filters can stimulate sales volume, which is the best choice for sellers. < /p >
< p > < strong > social media advertisers < /strong > /p >
< p > it is predicted that with the increasingly ingenious combination of advertising and technology, the social media like Facebook and twitter will weaken social functions in the future and pay more attention to the media effect. Advertisers Chango, Adroll and Dstillery are examples of the successful use of e-commerce. According to Royan Bonifacin, vice president of Alex and Ani, the brand earned more than $2 billion 200 million in 2013 after advertising on Facebook and twitter. In the last quarter of 2013, the company paid the Facebook $551394 as an advertising expense and received unexpected good results. As Bonifacin puts it, businessmen will not invest without winning. Alex andAni also has commercial cooperation with the national rugby Association and Softball Association. Twitter will push related advertisements, which means that Yankees fans will become direct target consumers. < /p >
< p > < strong > China will become an electric business giant, < /strong > /p >
Below P, nowadays, compared with Americans, Chinese consumers are more keen on "a href=" http://www.91se91.com/news/index_c.asp "online shopping" /a, and China's social networking platform is also more commercialized. Take WeChat as an example, it has 2 billion 700 million active users, not only carrying the functions of chatting, sharing pictures, but also making mobile payment possible. Of course, China's Twitter, Sina micro-blog, is also an indispensable force in the development of Chinese e-commerce. In July last year, micro-blog launched online financial services showing a growing business function, making it a blessing in the eyes of Alibaba and WeChat. The former bought micro-blog shares nine months ago, and the latter was not willing to emulate it. < /p >
< p > < strong > shopping guide is also stylist "/strong > < /p >.
Below P, nowadays, independent boutiques and retailers are willing to taste the taste of e-commerce. Similar to PS Dept. and House Account's fast shopping software, they become the best choice. The House Account released on Thursday and the PS Dept. unveiled in November are both working with specific businesses, but each of them has its own two advantages. House Account has established partnerships with 375 businesses in 21 states, but the owner of Charlotte, N.C.-basedboutiques Capitol and Poole Shop is worried about the sales volume of its own official website. Therefore, he seeks cooperation with Cloud Castle's Cloud, hoping to develop a software that allows consumers to receive new product notifications at the first time. Looking back at PS Det., the software has 50 partners such as MichaelKors, and businesses are using the software to publish words or images to attract consumers. This software can also enable businesses to control sales, but this function will charge a certain fee. Desiree Gruber, a CEO of Full Picture and partner of Theodore & Callum, has participated in designing Project Runaway. In his view, the application of App software has unlimited prospects, which is of great benefit to brands, salesmen and customers. < /p >
< p > < strong > > a href= "http://www.91se91.com/news/index_c.asp" > Uber effect < /a > /strong > /p >
< p > Uber is a software that pushes instant traffic messages. It has raised a lot of investment funds and is very eye-catching. Under the influence of this trend, brands including StyleBee and Hotel Tonight are developing user friendly software for beauty and beauty. Beautified partners, Hannah Bronfman, Annie Evans and Peter Hananel released the app software that allows users to make appointment for beauty in May last year. This software provides the appointment of haircut, nail and other functions. Now it has been popular in New York, Losangeles and other places. In Hananel's view, the Uber effect makes the software's market potential unlimited, so he wants to go further to many places like Texas, Miami and Washington. {page_break} < /p >
< p > < strong > < a > href= > http://www.91se91.com/news/index_c.asp > multi platform < /a > processing should be < /strong > /p >
< p > to enable consumers to get comprehensive information, retail must be done well. This is a common understanding of all businesses, but retailers are now weighing which full channel mode is more immediate. Sephora, Coach, Macy 's, Burberry, Gap and Giorgio Armani are actively implementing this sales mode. According to Julie Bornstein, the marketing director of Sephora, their system has completed seamless connection between physical stores and network sales, and consumers can receive comprehensive information both online and offline. In this process, mobile devices become the key to receiving information. According to Coach global chairman David Duplantis, 50% of the brand's official website comes from app of mobile devices, which also saves a lot of trouble. < /p >
The gorgeous transformation of < p > strong > Apple > /strong > /p >
< p > last year, Apple company took away two executives of Yves Saint Laurent and Burberry, which occupied the media layout. Now, many people are waiting to see that Paul Deneve and Angela Ahrendts are creating attractive technologies. < /p >
< p > Rebecca Kaden, once the investor of Mayer group. In her view, the market of accessories is very broad. Apple's move will bring about aesthetic changes, and consumers will pay more attention to the design. Intel followed the trend and incorporated AyseIldeniz into the design team. What's more, the design team has recently released the smart bracelet at a conference. Ildeniz is very optimistic about it, because in her view, accessories are very revealing personal taste, technology and design seem very different, but today, the combination of the two is also natural. < /p >
< p > < strong > mobile force < /strong > /p >
< p > in recent years, the number of transactions on mobile devices has increased exponentially. Many experts believe that this phenomenon is related to online retailing. According to Custora Pulse research, the number of transactions completed on mobile devices increased by 50% over holidays. According to the Adobe Digital report, on the day of virtual Monday, the turnover reached a record of $2 billion 290 million, an increase of 18.3% over 2012, accounting for 17% of Internet sales. < /p >
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