Children's Clothing Monopoly Site Selection Strategy

1, children's wear shop location elements:

A is located in business district or large residential center.

B has the convenience to arrive.

C store visibility is strong.

D the rent is moderate and the lease is not less than 1 years.

The e pattern is the best in shallow type.

F area of 20-40 square meters (depending on the region can be adjusted);

G window facing street, wider and better;

H has no urban planning in the near future.

2, other matters needing attention:

A pay attention to the brand environment around the shop. Low grade brand Surround;

B pay attention to the yin-yang side of the street where the shop is located.

C pay attention to station location around the store.

D pay attention to the location of obstacles around the shop.

E pay attention to the stairs at the door.

3, the surrounding environment of shopping malls:

A a high-end shopping mall with strong business atmosphere, large passenger flow and high popularity.

B stores with the best visibility and best traffic volume.

C near famous shops (such as McDonald's, KFC);

D near large scale residential areas;

The e market has complete facilities and excellent performance in the same industry.

4, brand Children's wear Location of shopping mall counters:

A pay attention to the floor conditions of the shopping malls, and the higher the floors, the fewer the people will be.

B pay attention to the choice of the middle island and the side hall of the shopping mall.

C pay attention to the surrounding brand environment, do not be surrounded by low-grade brands.

D choose consumers' habit walking passages, avoid them. Pedestrian flow Dead angle, preferably near main elevator or main channel.

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It is an indisputable fact that "the location of the passenger flow is large". However, on the basis of large traffic volume, women's clothing is indeed more dependent on store location than men's sales. This is due to the unique psychology of female customers in the clothing consumption industry, which enhances the role of "good location" in improving sales volume.

Then, what is the consumer psychology behind the "good location" of female customers?

When shopping, most female customers like to stroll slowly, and the location is obvious. For example, the shops in front of the elevator and the corners of the floors are often the places frequented by female customers, and the storefront shops which do not rely on elevators and do not pull aside are relatively deserted. Because most female customers like to go around the mall first instead of directly into the store in the middle of the mall. Female customers have the idea of "shopping before deciding what to buy" before buying clothes. The behavior of buying clothes is more random and easier to be "preconceived". First, they see a brand, and so on, there is more comparison and fastidious comparison. In contrast, the purpose of male customers buying clothes should be clear. Before buying clothes, they want to buy what they want. After entering the shopping mall, they can directly look for the target and buy the right ones and stop shopping. A reporter interviewed several female customers in the shopping mall. One of the young women said, "feel good and buy it."

Female customers are more concerned about "feeling", and "location" can give people a sense of "shopping" in space. Female customers naturally feel "bad" when they are "beating around the Bush" to find, or crowded with many brands. Especially when the difference between clothing and shop decoration is not large, most female customers will feel that "only a better brand can occupy a more important position", so as to choose a better location clothing. Conversely, when male customers buy clothes, they often think of their occupation and identity, and pay more attention to whether their own taste is suitable for themselves. Since they do not like women customers to "love" shopping, the feeling of shopping is not as good as that of female customers.

In addition, women's clothing stores seem to emphasize more differences in store design and style than men's clothing. Many shopping malls men's shop decoration is not wooden materials decorated into a coffee color of the ancient style, that is, using the black and white color shows the modern sense, somewhat similar. And women's clothing shop is not the same, some lively and relaxed, some mature and mature, and the avant-garde personality. Female customers often walk and suddenly be attracted by a certain store. If the store is in a prominent position, the bright effect will be further enlarged. How can a woman born of sensibility escape the temptation of "magnifying beauty"?

On the face of it, many customers like to shop around every corner of the shopping mall. It seems that there will be no more concern about the location of the store if there are more choices. But in fact, it is because they have enough choices that they have different attitudes when they are "wandering" and "choosing". In view of this, it is necessary for women's clothing enterprises to strive for better positions in the shopping malls.