Bra Brand, "Posture Cube" Is The "BMW" In Underwear Industry.
Today, the elite leaders of various industries are trying to bring consumers a new experience of value.
As the only functional bra brand in the underwear industry, the posture cube is exactly the same as that of BMW. With the value experience as the standard, we can better serve the consumers through product innovation.
In this regard, Xia Guangjin, chairman of posture cube, said: "posture Cube" is not only for selling products, but also for providing a brand-new dressing experience and advocating a healthy and intellectually life style.
Success with BMW comes from the courage to lead the trend.
So is the success of posture cube, which has created a functional beauty trend in the world, and has made breakthroughs in the beauty of the health of thousands of women.
"Behind a brand is the product itself." as in BMW, posture cube strives for excellence in many respects.
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The soul of "Yue", the exclusive function of posture cube research and development
Fabric
BMW's "joy" is reflected in the pleasure of driving, and the experience of brand dignity. Through technological innovation and the creation of raw materials, it brings consumers a new kind of enjoyment of driving and sports.
Let consumers experience new feelings, thus forming good word of mouth and brand image.
This is the key to BMW's long-term occupation of the first tier of high-end cars in the world. The "Yue" experience of the cube also comes from the strict control and innovation of technology and materials.
Only the R & D innovation based on exquisite quality can bring disruptive changes. Just as Apple's exquisite and perfect quality details, it has overturned people's aesthetic appreciation of mobile phones and brought new experience to use.
Attitude cube has the same attitude towards fabric.
We not only choose high quality raw materials suppliers from the whole world, but also cooperate with them to develop subversive functional fabrics.
Relying on its experience in R & D and application for more than 30 years in functional technology, and relying on the world's leading fabric brands and weaving and dyeing brands, the posture cube is a world-renowned brand, including Germany's Bayer and the Seiko group of the UK.
Combining the features of the fabric itself and the dyeing and weaving aspects, we have developed the exclusive functional beauty technology fabrics, such as our Aleft functional fabrics, integrating the world's leading patented technology of liquefied germanium titanium, realizing the blending of micro elements and fibers, releasing RY life waves at any time, activating the activity of human biological macromolecules, promoting and improving the circulation of human blood, enhancing the activity of tissue cells, and destroying the growth environment of bacteria and mites.
Cross border research and development of functional beauty shaped fabric is the biggest guarantee for health, beauty, environmental protection and comfort of underwear.
"Market demand oriented innovation design, adhere to the simple and luxurious style of knowledge, let the product of cubic feet have originality, and enjoy the love of the market and consumers."
"Yue" rhyme, posture cubic redefine fashion
Design is the soul of brand expression, and design is the perfect embodiment of product style.
Following fashion is the instinct of all underwear clothing brands, but creating their own design elements and style symbols is a sign of mature brands.
As a global leading brand, posture cube takes the high starting point as the guidance of product design.
Looking for design inspiration from France, Britain, Italy and other fashion capital, we join hands with the French renowned design institution Eiffel design studio, inviting many design masters to design the product design and create a global vision underwear design team.
We draw inspiration from every year's fashion and adhere to the design style of intelligence and simplicity according to the fashion aesthetics of Asian women.
Constantly create the fashion sense of belonging to posture.
With the help of the ergonomic and aesthetic theory, the global fashion elements are combined with the characteristics of female body in the form of every female posture cube.
The product of the posture cube is full of fashion trend elements, and has a strong upper body effect, shaping the perfect figure of women.
The establishment of a large brand is a responsibility and responsibility, as a leader in the market.
Xia Guangjin, chairman of Zi cube, admitted that the company had never been stingy in product research and development, and had invested heavily in cooperation with the French renowned design institution effi al design studio to ensure the unique style of the product.
In terms of quality control, it is more demanding.
We must not allow imperfect products to flow into the market. This is the bottom line for the R & D and production personnel of the Xia Guang feed posture cube.
This is a perfect interpretation of the recent occurrence of gesture cube.
2014 during the autumn and winter series design, two audits within the company found that the new product design couldn't be perfect.
Therefore, after a quick study, we agreed to cancel the new series and redesign the creation.
Although the release date of the new product was very close to the industry, the R & D design team of the posture cube still said nothing and responded quickly, only to present the most perfect works, and finally completed the new design plan.
Facts have proved that making decisions after breaking up is very wise.
This Zhang Ruimin's courage and courage to smash the refrigerator reflect the mature and responsible attitude of the enterprise.
Xia Guangjin has always stressed that the posture cube should be completely responsible for the market and consumers. Only when we reach the ideal stage, will we let the new products come out of the market.
It is precisely because of this spirit that the product style and quality of posture cube have been highly recognized by the market, which is also the survival basis of posture cube.
"To enable all consumers to enjoy high-quality and healthy life, enterprises and brands need a social responsibility and responsibility to benefit more people."
The law of "Yue", "posture Cube" creates and spreads health beauty.
Moving to the heart can be embodied in form.
Taking the quality as the foundation of survival, we invest huge funds and energy, R & D and innovative technology, and rely on it formally. As a new brand, the posture cube has shown a strong vitality in the market, and the development is fast and stable, so that the market is looking at it.
Posture cube is found by its unique function and beautiful shape technology.
market
The new blue ocean has opened up a new world. It has also become the only underwear brand that can be built inside the underwear industry.
According to the posture cube research and development personnel, the function beauty shape technology enables the wearer's breast function to be ten years younger. It breaks through the limitations of traditional underwear and adjusted underwear, and takes off the original shape, and achieves the effect of putting off the whole body through the function of beautiful shape technology, so that the female breast can keep healthy.
This mechanism completely adjusts the health of the breasts by ensuring the perfect body shape and reducing the pressure of the breasts. It is a gospel for all women.
Does high value necessarily lead to high prices? The face of the best interests or the maximization of consumer benefits faces a sweet temptation.
"We have to break the myth of high-end underwear, so that every consumer can afford to wear good underwear."
This is what the market leader said when I visited the company.
In the face of corporate economic interests and consumer benefits, posture cube made its own choice.
Whether it is Wacoal or CK or ancient and modern, the first-line brand has always kept the majority of female consumers at a price level.
Is there an underwear that has both the quality of the first-line brand and the price of the people? In the face of the contradiction between quality and price, posture cube insists on the pricing principle of "luxury quality and quality price".
Insist on giving up consumers, so that more women enjoy the healthy life brought by healthy products.
This requires enterprises and
brand
With a social responsibility and responsibility, we need the courage and courage of entrepreneurs.
Let more people benefit, do not let women away from good products because of high prices and hurt themselves. This is a promise to the market and consumers, and it is also a manifestation of the spirit of great love.
As the creator and disseminator of healthy beauty, I believe that the posture cube with the only functional beauty technology will be more stable and long-term.
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