Sales Promotion: Strategy Is Subordinate To Execution.

　　 First, the grass-roots level Management team Training (supervisor and store manager)

Content 1: the goal of promotional activities (except the sales target of the main performance series and the sales of the style), the emphasis of this event is to enhance the joint or otherwise, so as to make the store manager clear objectives.

Content 2: commodity management training: in view of the current state of goods, this event focuses on which goods, the placing requirements of goods in the store, and the requirements for store manager's management during the promotion period, such as the adjustment of the rear position of the missing code, and the operation of the substitute.

Content 3: display management training: according to the contents of the promotion, targeted training, such as giving full training, focusing on the display and collocation of the store, the location of the gift, the dress code of the model, if the activity is part of the merchandise discount sale, whether the goods should be put on a large display surface or not for the placement requirements of the goods in the store.

Content 4: the key work training of Wang field management: such as strengthening the security, distributing the hours of performance, and motivating staff morale.

Content 5: training managers how to design incentive games, time games and game design.

Content 6: manpower arrangement: the most reasonable shift design and sales personnel deployment (functional group) during the activity.

　 Two. For employees. train

1, the promotion standard of promotional activities.

2, the main selling point and suitable crowd training.

3, in response to targeted training, such as full activity package design, additional promotional skills, such as partial discount, Fab and USP training and sales skills training.

4, objection training, in response to the common objection to the promotional activities, how to respond to customer training.

5, quick turnover training. Please note that training is not an accuser, nor a requirement, nor a direction, but a sufficient method for every detail.

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