Do Your Shop Assistants Help You Or Catch Customers?
Many bosses want to let customers enter the shop as far as possible to produce sales, so they have made many requests for how to retain customers and try hard to promote sales.
There is nothing wrong with this, but it is crucial to retain customers and increase purchases by what means and skills.
If there is no good way, the performance oriented shop management will directly evolve into performance pressure imposed on the store manager, and the shop manager puts pressure on the shop assistant, thus causing the shop assistant to impress the pressure on the customer unconsciously, for example, excessive warm service: follow suit when the customer enters the shop.
customer
It can't get rid of it and hide it. Finally, the customer has to run off to the next store.
excessive
Promote
For example, if you walk into a lingerie shop, some shop assistants will immediately ask you, "what kind of underwear do you want to buy?" when you walk to the front of the household clothes, she says, "this household dress is very suitable for you, and now there is a discount, which is very cost-effective."
When you go to the underpants, she says, "these underwear is the new one just arrived."
In a word, it doesn't bother you to be quiet.
If you order in a restaurant, you always recommend some.
Price
Expensive dishes make you in a dilemma between customers or friends.
Too much false flattery compliment: you can take a dress to figure out your figure. She will say, "you really have a good eye. This dress is very good for your complexion..."
No matter what clothes you wear, she will say, "you really fit well."
Your hearing is very false and totally insincere.
Originally, several salesmen were recruited to increase sales and train salesmen to increase sales. However, the result was contrary to expectations. The reception and service methods of shop assistants often went through a "degree". They not only failed to play the role of "attracting customers" and "closing", but turned into "annoying customers" and "catching customers". On the one hand, they were caused by the poor quality and attitude of individual salesmen, but on the other hand, they were caused by erroneous management systems and skills training.
In the communication between people, if you can find out the subconscious "frequency", that is, the subtext in his mind, then let himself adjust to the same frequency, and communicate with the words that are consistent with the subtext of the other person, the other party will resonate with you, and finally go unconsciously with your train of thought. This sales skill has begun to be applied by more and more enterprises, which is known as the "attack selling" or "hypnotic sales".
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