Grasp The Essence Of Location Selection Of Clothing Stores

During the spring and summer season, people often buy some clothes for changing season by the clothing store next to the residence or work unit, so that the roadside clothing store is on fire, and the investors will also take a look at the roadside clothing store.

Unlike some clothing stores, roadside clothing stores are located in some places far away from commercial centers. It is understood that these clothes shops are never dull, and they are never as hot as they are now. The owner of a Haotian dress told reporters that the original clothing store only hired a salesperson, but recently the number of customers who bought clothes in the store increased significantly and had to hire two more attendants.

At this home clothing The shop reporter interviewed a girl who was picking clothes. She told reporters that she always invited several friends to the shopping center and visited several stores. Now she has completely changed the habit and become very little shopping. But when it comes to the season, she still needs to buy some clothes, so she can not buy some clothes near her small clothing store.

According to the owners of some clothing shops, there are more people coming to clothing stores to buy clothes, so the clothing store's money is much better. Under such circumstances, some investors take this opportunity to invest in clothing stores. Roadside clothing stores have become an investment hotspot in this period. In the street, you can see some special new tablets from time to time. Couture On the East Street, Tai Sheng Road and people's South Road, some clothing stores even opened business. The flower basket of the celebration has not been withdrawn, and some even have not yet done a good job in the business license.

Compared with the old clothing stores, these newly opened clothing stores seem to be cold and cheerless. The owner of a new clothing store on the big stone road told reporters that they thought that a new clothing store could make money during this period, but it never occurred to them that there was a small number of people coming to the store, perhaps because they did not understand the situation.

It is understood that such a clothing store is far away. Commercial Centre It takes a few months for the clothing store to spend a few months to develop, which leads to the recession of the newly opened clothing store. According to the reporters, the newly opened clothing stores also take a look at the attitude. The owners of renting clothes shops have only paid a month's rent, leaving some room for themselves to do other businesses.

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When shopping, most female customers like to stroll slowly, and the location is obvious. For example, the shops in front of the elevator and the corners of the floors are often the places frequented by female customers, and the storefront shops which do not rely on elevators and do not pull aside are relatively deserted. Because most female customers like to go around the mall first instead of directly into the store in the middle of the mall. Female customers have the idea of "shopping before deciding what to buy" before buying clothes. The behavior of buying clothes is more random and easier to be "preconceived". First, they see a brand, and so on, there is more comparison and fastidious comparison. In contrast, the purpose of male customers buying clothes should be clear. Before buying clothes, they want to buy what they want. After entering the shopping mall, they can directly look for the target and buy the right ones and stop shopping. A reporter interviewed several female customers in the shopping mall. One of the young women said, "feel good and buy it."

Female customers are more concerned about "feeling", and "location" can give people a sense of "shopping" in space. Female customers naturally feel "bad" when they are "beating around the Bush" to find, or crowded with many brands. Especially when the difference between clothing and shop decoration is not large, most female customers will feel that "only a better brand can occupy a more important position", so as to choose a better location clothing. Conversely, when male customers buy clothes, they often think of their occupation and identity, and pay more attention to whether their own taste is suitable for themselves. Since they do not like women customers to "love" shopping, the feeling of shopping is not as good as that of female customers.

In addition, women's clothing stores seem to emphasize more differences in store design and style than men's clothing. Many shopping malls men's shop decoration is not wooden materials decorated into a coffee color of the ancient style, that is, using the black and white color shows the modern sense, somewhat similar. And women's clothing shop is not the same, some lively and relaxed, some mature and mature, and the avant-garde personality. Female customers often walk and suddenly be attracted by a certain store. If the store is in a prominent position, the bright effect will be further enlarged. How can a woman born of sensibility escape the temptation of "magnifying beauty"?

On the face of it, many customers like to shop around every corner of the shopping mall. It seems that there will be no more concern about the location of the store if there are more choices. But in fact, it is because they have enough choices that they have different attitudes when they are "wandering" and "choosing". In view of this, it is necessary for women's clothing enterprises to strive for better positions in the shopping malls.