Home >

The Concrete Embodiment Of Visual Merchandising In Clothing Store Management

2014/3/2 22:09:00 19

??? 日本語 Fran?ais English 中文

Visual Merchandising Clothing Store Business Strategy

to a certain extent, you can say: how many eyeballs have you attracted?

There will be many potential customers.

For a clothing store, there are several points that we should pay attention to in terms of color, shape and sound related visual attention.

1) store color /p >

first of all, we should pay attention to our shop as a whole, < a href= "http://www.91se91.com/news/index_c.asp" > Color < /a >.

Generally speaking, we decide the color of our store before deciding on the style of our business before opening.

These colors include wall color, image board color, prop color, lighting color, door color, image character color, decoration color and so on, all of which constitute the overall color of the store.

And these colors should be based on our clothing style and customer's psychological factors and so on.

for example, the psychological color of customers who like casual style clothes is different from those of customers who like professional style clothes.

The psychology of customers who like fashion is different from that of ordinary customers.

So the color of a shop does not mean what color you want to make, but what colors do you want to make, and what you want to consider is whether the combination of these color systems is nice. Do your customers like this kind of color? Will this color blend with the style of your business? Generally speaking, the most safe color of our walls is white / cream, and the color of the lights can be selected as warm / cool colors (according to seasonal changes).

The rest of the color depends on the specific circumstances. In short, the choice of color is very important for a clothing store.

What is worth noticing here is the color of the door. In general, when we decide the color of the door, we should pay attention to the color of the door of the neighbors.

We should try our best to distinguish them from them.

We can see our doorstep by giving customers the greatest distance.

So the color must be distinguished from the surrounding environment.

One of the most important indicators of this problem is visibility - the maximum distance between objects can be seen.

for example, the door of the neighbourhood is red, you are just in the middle, then your door color is red, so it is not very obvious to look at your shop in the distance. If you use a different contrast color, it will highlight the color of your door, give people a different feeling, and you can also increase the distance you can see. Generally speaking, we choose some bright colors as the decorative colors of the door: red, yellow, black, white, orange, and so on.

2) < a href= > http://www.91se91.com/news/index_c.asp > shop > /a > Zoning: /p >

no matter how large the size of our clothing shops is, we can manually divide a storefront into several areas: window / display area / cashier area and so on.

Each area should be properly distinguished in terms of its use and function, but the premise is to integrate with the overall color of the store.

zoning principle: principle of sufficient / practical / obvious principle of partition / sense of space.

In general, we suggest that there should be a certain distance between customers and reading plates in the partition of the store, according to the principle of vision: in a room with a height of 3 meters or so.

Look at an area of 1 - 2 square meters of the object is the best distance from 1 to 3 meters.

The height is between 1.5 and 2.8 meters.

This distance is the best.

Shop loop soil map

the layout of the whole store should form a U channel for customers.

It is convenient for customers to see all the walls and all the costumes.

This is a basic principle.

3) window:

< < a href= > http://www.91se91.com/news/index_c.asp > > clothing shop < /a >, the window is equivalent to a person's face.

The shop's clothing looks nice and unattractive. Looking at a shop window can be seen completely.

So, window display is very important for the role of a clothing store.

A clothing store had better set up a display window.

Large storefront can set aside a certain space and set up a special display window.

Small shops can use the space behind the door, including the angle, platform and so on to isolate a so-called window.

No matter what the size of the window is, it should be consistent with the purpose of attracting attention.

Meet one requirement - high visibility.

To this end, the general window layout in the position requirements: should be as close to the front or close to the position of the main road, and there is no shelter in front; in the window layout to highlight the features of the clothing store.

And it's more vivid / image than the inside of the store.

It's even a little abstract.

a window. We can divide it into 3 parts.

One part is props, one is clothing, the other is lighting effect.

Props are usually made up of models / special props / backgrounds / decorations / platforms and so on. Clothing is usually made up of clothing / spectacles / bags / shoes and so on. The lighting is composed of directional spotlights / background lights / lights.

In the selection of all these objects, we hope you will try to choose some unique / brightly colored items.

furnishings of props: high and low falling method / front and rear falling method / .

dress collocation: holistic / aesthetic / collocation / color fusion / dress uniqueness

lighting layout: the overall face should be bright and light; the background should highlight the color attributes and characteristics of the whole window.

The directional spotlight is used to adjust the brightness of the local clothing and props of the window, highlighting the partial effect we want to display and rendering our overall display effect.

Generally, we choose some spotlights which can adjust the direction.

display and layout of goods is a direct portrayal of the image of a shop. It is a silent language. Good display and layout can attract more customers to patronize your shops, increase the time of customers staying in the shops, increase the chances of business pactions, improve the quality of clothing in your shops, increase the overall display effect of your clothing, and improve your sales and customers' consumption quota.

the principles of clothing display and layout: the diversity of clothing styles, the richness and coordination of clothing colors, the collocation of clothing styles, the orderliness of clothing types, the convenience of taking clothes and the aesthetics of overall display.

display layout methods: vertical display / stacking display / front display / side display / contrast display / combination display / independent exhibition / theme display.

customers can see the styles of clothing and the collocation and color coordination of the clothing we have to show. We can see the impression of customers on our shops even though customers do not spend in our shops. The U channel can be seen directly from the store.

This increases our potential customers.

the layout of the checkout area: Generally speaking, in a clothing shop, the cash register occupies only a very small position, or even a fixed position.

No matter what the size of your shop is, we propose to set up a special cash register.

This will help us to keep and store cash.

The general cashier area is located at the front of the background panel or the image board.

generally speaking, we are only a lot of modifications to the cash register, but we still recommend that you pay attention to this area.

One is that the items on the cash register can not be stacked too much and are in disorder. The other is that the lighting of the background board or the image board is higher than the overall illumination of the shop, which makes a contrast between the shop and the shop, and highlights the signs of our shop.

In order to facilitate customer's memory and publicity.

If you are a conscientious person, you can also make full use of the counter of the cashier, and set up a small stage that can manifest your personal interests or make your customers praised.

It can be an ornamental plant that people love to see. It can be a cute pet toy. It should be based on the style of your sales and the hobby of your customers.

as for the color selection of the cash register, you first have to blend with the color of your shop, and consider the color of the background. At the same time, you should also consider the consumer psychology of your customers and choose some pleasant and impulsive colors.