Wei Hunter: Developing Chain Stores Nationwide In The Future

WH Europe and America brand collection is an international multi brand exhibition hall established by WEI fashion group in Shanghai. Its headquarters is located in the United States. It is a service platform enterprise integrating European and American brand resources and Chinese channel resources.

The company has a professional team of international buyers, shuttling around the United States, France, Italy, costumes and fashion week, selecting excellent brands suitable for the Chinese market and introducing them to China.

The company has represented and represented more than a dozen famous brands in Europe and America, helping them develop channels in China, and also introducing excellent international brands for Chinese channel providers, so that Chinese channel providers can buy the right products at a globally uniform price.

Wei, the founder and President of the company, was once the head of the influential women's clothing brand in Shenzhen. From the pformation of the role of multinational company representatives, self design companies, self created brands to boutique stores in the United States, international buyers and brand design consultants, it has gone through more than ten years of clothing career. In 2008, she emigrated to the United States and continued to work quietly in the fashion industry. At the end of 2013, the WH European and American brand Showroom was set up in Shanghai, aiming to become the messenger of the world and Chinese fashion.

Recently, journalists have conducted in-depth exchanges with MS. Wei on the story of WH's establishment.

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A: I have been in the United States, France and Italy for more than 6 years, and I know more about European and American brands, and have more communication with brands. I find that they all want to enter China, but they do not find the right people or companies, and the Chinese market often needs outstanding products from abroad. I feel that I have this sense of mission, which is a bridge between European and American brands and Chinese channel providers.

Q: why do we choose to be in Shanghai when we build SHOWROOM in China? Do we plan to expand other cities in the future?

A: Shanghai is an international metropolis. Many foreign brands come to China. Shanghai is the first choice.

I think it would be more appropriate to set the first Showroom in Shanghai; we plan to set up a branch in Guangzhou or Shenzhen this year.

A: Yes, my position is very clear, mainly for 30-45 year old career women, the main retail price is between 2000-4000 yuan, to meet the needs of women in various occasions, each category is very strong, brand complementary, can coexist in a collection store.

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A: for the time being, we only cooperate with European and American brands, but I also hope to help domestic designers open up European and American markets.

Since our head office is in the United States, the establishment of Showroom in New York is also one of our future plans.

Q: you live abroad all the year round, and you have a deep understanding of the designer brand and buyer market in foreign countries. So what are the disadvantages of China's overall market and what potential opportunities do you have?

A: the Chinese market has always been dominated by single brand monopolization. The buyer shop is not yet viable, but it must be a trend. The survival of single brand is very difficult, especially for agents and retailers.

I think there is a lot of room for stores and buyer shops in China, and expect more famous collection store brands in China.

Q: can you tell me what kind of brand you personally like best? Will your personal preferences become a judgment when choosing a brand to introduce WH?

A: now I really do not like the most, fashion is always changing, I like to try different styles, different occasions, different places to wear different.

When I choose a brand, I consider several important factors: high selling, high cost performance, and perfect supply chain.

With my many years of experience in the industry, I have always put the market first, not personal preference.

Q: what are the unique characteristics and advantages of WH in many SHOWROOM and brand collection stores in China?

A: first of all, we have a very clear positioning. We are doing "popular fashion" rather than a small group of designers. This determines the market prospects; secondly, I can give the brand's suggestions and directions on "products" to make products more suitable for China market; third, supply chain links, the brands I choose are generally owned factories, brands have decades of history, quality and delivery period are guaranteed, and finally, our development strategy. We are not merely ordering customers, but also better at new business mode innovation and integration with other countries.

Q: what is the development plan for WH in the Chinese market in the next few years?

A: I hope to help build several chain store brands and form strategic cooperation with them. At the same time, we will also launch the "WH" collection store, nationwide layout, and develop chain stores.