Clever Use Of Strategies To Turn Clothing Stores Into Profits
Not all clothing shops that are low in turnover and low in market share are doomed to be trapped forever.
In fact, as long as your clothing store is located in the business district and the geographical location is ideal, and can actively improve the business structure of the store, it is also possible to turn into a star store.
When a shop is in a state of low performance for a long time, we might as well follow the following methods to pform it. Maybe we will turn around a deficit and gain a profit.
Generally speaking,
operator
In the face of losing shops, there are four main business strategies:
Sometimes, when considering the overall interests of enterprises, enterprises will adopt a maintenance strategy to make them continue to operate.
For example:
When a loss shop is located on the delivery route, the company will enjoy a reduction.
Logistics cost
The economic benefits will maintain the operation of the store by reducing logistics cost effectiveness.
When a store is an experimental store that accumulates new business practices, or shops in important location publicity and advertising, shops that are considered for these special functions can not simply retreat.
When a business is to seize the market or force a competitor's shop to withdraw from a market, it is necessary to adopt a maintenance strategy even if it loses money.
If a loss shop is located in an easily accessible location for consumers, forming an independent business location and having a good prospect or potential, it requires the operator to consider whether or not the store is being modified.
In addition to the upgrading of hardware facilities, it is more important to pform and pform the software management capabilities, such as comparing with competitive stores, looking for the advantages of their own projects, or seeking expert guidance to improve their business capabilities.
In addition, store modification should focus on strengthening its commodity planning capabilities, such as strengthening weak projects and strengthening strong projects.
When the site conditions of store and trade area change with time and space, and the existing conditions of the existing conditions are not in line with their development, the shop operators should consider changing and managing other new formats.
When changing other business formats, we should pay attention to whether the shops have professional operation technology and professional management talents with new formats, and whether the new format of conversion has growth potential.
Shop
Turnover
The growth rate and market growth rate are very low, and when the business district is uncertain and growing, the store operators should take a withdrawal strategy and withdraw from the market as early as possible to reduce losses.
However, before the withdrawal of such a shop without direct interest, it is necessary to review whether it has the possibility of turning losses into profits.
Such as: can the turnover grow? The possibility of raising gross profit and the possibility of reducing management cost? If we confirm that the loss of the shop is caused by poor site conditions, we must shut down the loss shop.
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