Fang Jianhua: Local Brand In Industry Shuffling

　　 Reporter: search for investment in Humei group, La Natsu Bell bought seven grid, Luo Lai home textile injection capital Park, the recent traditional brand actively embrace the Internet brand, do you think this will be a trend? Is Humei group's listing path reusable for other Internet brands?

Fang Jianhua: in the past two years, the traditional brand is very willing to walk with the Internet brand. I am happy to see that the listing of the group can lead a number of Internet brands. list 。

　　 Reporter: traditional brands are very close to Internet brands. One of the direct reasons is that their sense of crisis is very strong. Under the dual attack of international brand influx and the Internet, you are optimistic about the domestic tradition. Clothing brand What is the future trend of the local clothing brand in your eyes?

Fang Jianhua: in the past two years, the pressure of the domestic traditional clothing brands is indeed very large. It is estimated that 80% of them are going downhill, and 20% are going uphill. This is a natural elimination process. From 90s to 2005 of last century, the market is in short supply stage, so long as there are goods and brands, it can be sold. Most of the local traditional clothing brands are born at this stage. Now consumers are becoming more and more individualized, the brands on the market are more and more, and more and more subdivision, consumers have changed. And now the era of global competition, rather than the competition between Internet brands, or the competition between Internet brands and traditional brands, is a great anxiety for a group of traditional local clothing brands. But I think the well developed local brands have huge space to develop, and they are also going abroad.

　　 Reporter: you judge the native land. Niche brand More and more?

Fang Jianhua: it's going to be more and more. It's just that what I say is small, not how small the scale is, but the positioning group is very precise, only responsible for a small number of people to do a good job. I think in the Internet age, small and beautiful can be made into a large scale, and the more the small and beautiful brands are, the more secure the big brands will encounter.

　　 Reporter: small and beautiful, what level can a single brand scale achieve?

Fang Jianhua: small and beautiful brand annual sales of two hundred million or three hundred million can live well. In the future, the Volkswagen brand will be eaten by many small brands in the future. From the perspective of integrating resources, there will be large scale brands in the Hui Mei Group. However, most brands are on a small and beautiful route. Like last year, we launched the high-end brand "living on the left". In March 8th this year, the volume of turnover reached millions, and the price per passenger was 700~1000 yuan, and most of the customers were newly developed.