British Fashion Designer Stella Mccartney

Reporters after the show to designers Stella McCartney We have an exclusive interview to show you the details of this series and the sharing of future plans for the brand.

　　 Reporter: this season's series is wonderful. Can you share with us the inspiration for this season?

Stella McCartney:, we pay great attention to what the brand does well. We hope to show the brand's new posture to the outside world, so we can see many pendant designs and coats this season, as well as many different material splicing combinations. You can see a lot of loose and lazy designs on clothing trimming. This is a fashion attitude that I want to express, and on the whole, this series is also very warm.

　　 Reporter: when it comes to warmth, you can talk to us about this series. Fur design Do you?

Stella McCartney:, when I talk about fur, I only make artificial fur. And I don't often add fur to the design of the show, but now I think I can add a bit of artificial fur. Because I usually see too much fur design, they are too old-fashioned to me, not fashionable enough. In addition, this series includes various elements, so that consumers can see the diversification of brands.

　　 Reporter: in this invitation letter, there is a very special flash glasses attached. Is this your idea?

Stella McCarteny: Yes, that's my idea. I personally like to participate in the invitation design, and I will also collect many invitations myself. I don't like rules. Design I hope this flash color glasses can make the invitation of fashion week more interesting.

　　 Reporter: "sustainability" has always been the characteristic of your design. Why did you decide to develop the brand in this direction at the beginning? ?

Stella McCartney:, I grew up in this so-called "sustainability" idea. I lived in an organic farm when I was little, and I was always a vegetarian. This is my way of thinking and life, and what I insist on and believe in. I hope that my brand can reflect and present my truest thoughts.

　　 Reporter: why do you choose to run a show in Paris as an excellent British designer?

Stella McCartney:, I always liked to play in Paris, and I choose to be in the same place every time. I think this is perfect for fashion. But I will also show in London, New York and Shanghai. For me, this is an international thing.