Location Decides Success Or Failure And Creates A Good Start.

For entrepreneurs, how can we choose a "golden treasure"? According to her experience, Ms. Cai gives five specific suggestions.

First of all, open channels to find shops.

Ms. Cai said that many entrepreneurs like to understand shop information through newspaper advertisements, housing intermediaries, real estate fairs and the Internet, and then choose shops.

However, there is actually a "28" rule in the shops market, that is, only 20% of the total number of shops that rent information publicly, while 80% of them are covered by private pfers.

Therefore, after deciding to open a shop, the entrepreneur must find ways to find a shop and put it together so as to improve the hit rate of the "treasure land".

Secondly, we must understand that "passenger flow" is the reason of "financial resources".

Ms. Cai told reporters that when she first chose the address, she did not consider the factor of human flow, which led to failure.

After drawing lessons from her experience, she paid special attention to the flow of people, traffic conditions and the surrounding residents and units in the second site selection.

Facts have proved that

For entrepreneurs, the "passenger flow" is "financial resources".

We should not seek remote areas because of rent and fear of competition.

Because the shops in the business district are more concentrated, it helps to accumulate popularity, but we should also pay attention to the problem of dislocation.

Moreover, the location should be forward-looking.

Not all gold markets will make money.

Sometimes, when the municipal planning changes, the busy area may become a lonely place.

Therefore,

We should keep a long distance in the site selection and learn more about the future development of the area.

In addition to municipal planning, we should also pay attention to the future competition in the area.

Fourth, pay attention to the cost performance of rents.

The rent of the storefront with different geographical environment, traffic conditions and building structure will be very different, sometimes even a little more than ten times.

However, for entrepreneurs, we should not only look at the most superficial rent price, but also consider the cost performance.

In other words, factors such as turnover should be taken into consideration.

Fifth, sometimes the "group rent" leasing method is more economical and practical.

Ms. Cai said that with the increase in the number of entrepreneurial teams, more than a dozen square meters of shops were in hot demand.

As a result, the one hundred or two hundred square meters of large shops declined because of the sluggish rent.

In this case, it may be possible to consider a few entrepreneurs who rent large shops in the form of group leasing and then divide them, so that they can save a lot of money.

Many shopkeepers who run small shops have great feelings.

Many people believe that under normal circumstances, the business district of the prosperous business district has a wider scope of business, larger traffic volume and higher turnover. The large and medium-sized residential areas with high population density have a strong demand, and a stable tourist source can ensure the stability of the shops; the shops along the street have the geographical advantages of traffic routes, the largest volume of traffic, and the wider operation of the shops; the suburban residential community supporting shops have larger price advantages and development potential.