Teach You To Choose A Good Store Location At Low Cost.

If you are a Japanese family company, you can directly dug shop and take others' place as your own.

If you are Carrefour, you can also directly merge your competitors and bring their storefronts into the bag.

But the reality is, you don't have much money or much experience.

In the face of more and more professional location problems, what should you do?

Very simply, follow your competitor's location in a certain area near the store's location.

1. identify the following objects.

Before entering a region, investigate the competitors in the area and select those who are close to you and succeed in the store.

The number of followers can be many.

Because the location of any competitor is limited, and it is impossible to cover all suitable business circles.

2., take the competitor's shop center as the center.

Site selection.

The proliferation area should be well controlled, and it can not be reduced unlimitless (for example, in the same building, next door or opposite) or expansion (for example, beyond the business district where the store is located), and it should be treated according to its own circumstances.

3. ensure a principle that the selected stores must have sufficient market capacity.

The chairman of Shenzhen face king said, "there are 50 McDonald's and 45 KFC in Shenzhen, and now the face pastry king is now 30, and more than 20 of the pastry kings are adjacent to or against the western fast food.

Where there are KFC and McDonald's, there are "face pastry kings".

"It's not just for competition to open up shop with foreign fast food.

KFC and McDonald's location survey demonstrates scientific and meticulous environment.

Population density, population structure, road traffic and building facilities will be quantitatively analyzed.

Follow them. That's right. "

Rule two: complementarity with formats

Some formats are complementary to each other in terms of business and service content, so you can put the store next to it and bring the customers a complete "one-stop" service.

For example, there are other needs for sports people in and near the stadium. You can provide catering, sportswear retail, convenience stores or coffee and tea drinks.

For example, beside the tourist attractions, you can set up restaurants, photo galleries, photo wash shops and convenience stores.

Mobile phone charging service, souvenir shop and so on.

Rule three: Hitchhiking location

If you have strong communication skills or have a certain degree of communication skills,

It can form a strategic partnership with the companies that are closely related to your business. Not only is the location cost smaller, but the store site is also guaranteed.

For example, a domestic SPA and a well-known chain hotel cooperation, the two sides agreed that each hotel chain at a lower price to rent a certain area for the opening of SPA.

In this way, it not only facilitates the guests of the hotel, but also brings great convenience to SPA. On the one hand, it solves the location problem once and for all, and on the other hand, it greatly reduces the cost.

Rule four: sweep the streets yourself

In short, you yourself or send people to the site to find the opportunity to store the site.

1. identify key areas for sweeping the streets.

A detailed and scientific road map should be drawn up before sweeping the streets to avoid duplication or omission.

2. get ready for sweeping tools.

It includes recording tools such as paper, pen, camera, housing basic situation table, mobile phone, local map and road map.

For larger areas, street vehicles can be used.

Otherwise, it's best to use bicycles or even walk.

3. Street personnel on-site inspection.

For open shop rental information, once found to contact and understand the basic situation immediately, and recorded in the "housing basic situation table", it is best to see the house or agreed to see the room time.

If the site conforms to the basic conditions, it also needs to take various photos inside and outside the store so that others can get perceptual knowledge.

For non-public sites that meet the site selection criteria, they should take the initiative to inquire about them.

When you ask, you must be polite and skilled. You'd better ask the shop leader directly. At the same time, don't be too publicized, so as not to bring any discomfort to the lessor.

4. every day after the end of the street, we must make a complete record and summarize, especially carefully collate the "housing basic situation table", so as to examine and evaluate the shop site in the future.

If several groups of people sweep the streets separately, they should also meet each other and exchange information with each other every day.

5. evaluate and negotiate all the selected store locations until the final signing.

Because a good store usually has many competitors scramble, you can see the room and negotiate at the same time, so that you can get a good store at the first time.

Rule five: find career intermediary

Real estate agents generally have a rich network of relationships and resources, but the good and bad are different. We must be good at using their resources, and we should also distinguish them carefully so as not to be deceived.

1. find and identify as many agents as possible.

2. verify the strength and creditworthiness of the intermediary, and determine the number of preparations for cooperation.

Although some individuals and informal organizations engaged in intermediary businesses may have some unique information and cheap prices, they will not be guaranteed once the relevant rights and interests are damaged.

Apart from being legal, regular companies offer many unique services, such as helping you to make loans, providing third party guarantees, assisting in leasing and selling, and even assisting you in analyzing markets and business circles, planning decorating stores, etc.

3. negotiate with the selected intermediary to inform the detailed location requirements.

If site selection is conducted in secret, you must sign a confidentiality agreement with the other party so as to avoid site information being leaked.

4, special person is responsible for communicating with agents every day to track their location information and progress.

5. evaluate and identify the recommended locations.