Children'S Shoes Enterprises Are Pushing Smart Children'S Shoes.

Recently, the hot GPS children's smart positioning shoes have become the most popular "meat and potatoes" in the market. Not only are the smart children's shoes products coming online on the 361 degree, but also the leading brands such as XTEP and PEAK are in intensive research and development.

More than 20 children in Quanzhou

Industry and shoe suppliers also discussed the future market analysis of smart children's shoes, the perfect function of products, and the adjustment of price space in the "GPS children's smart positioning shoes resources and trends" sharing meeting.

How to prevent children from getting lost? Let parents worry from time to time, and also make domestic children's shoes intellectualized.

Many Quanzhou children's shoes enterprises and suppliers "mash their shoulders" into intelligence.

Market.

"Last year we tested the water smart children's shoes market."

Qin Jiawei, manager of Zte Corp's Guardian brand, explained the interest of more than 20 shoe bosses in the product technology and structure.

According to him, this shoe is a high precision intelligent positioning.

The main modules of the shoe are GPS, LBS base station positioning and lithium battery, which are integrated through the integrated chip, and the module can be hidden in all parts of the shoe.

The minimum error of indoor and outdoor precise positioning is 2 to 10 meters, and the underground and underground parking lots can also be realized.

Qin Jiawei introduced that the guardian can monitor the child's dynamic status in real time by opening the phone APP or directly entering the WeChat public platform.

The shoes are supported by multiple custodian management, and can be manually set up the safety area on the software map. Once the child exceeds the area equipment and WeChat will notify, or there is a SMS reminder service.

And 361 degrees hand in hand Baidu will officially start in March 20th, smart children's shoes are highly concerned by the footwear industry.

On the 361 degree official website, it also introduces the upcoming smart children's shoes, which are precisely positioned by using Baidu WIFI positioning technology and Baidu LBS service, with a positioning accuracy of 30 meters.

"We are also doing research on smart positioning children's shoes, and are still trying to develop them."

Peak Sport Products Co Limited CEO Xu Zhihua said.

In addition to 361 degrees, PEAK and other Quanzhou sports brands concerned about the smart positioning children's shoes market, the day of technology exchange meeting, Yong Gao people, Kate children, South Qi shoes industry, Hornets, children and other more than 20 sports goods brand enterprises and shoe material suppliers also affirmed the future prospects of smart children's shoes.

"Smart positioning children's shoes is a relatively distinctive market."

Chen Shuqing, general manager of Quanzhou Liuhe children creative industry Co., Ltd., said that the market is relatively small, and many people's research and development sensors are only positioning. It is suggested that technology companies should try to do deeper research and establish a health management system that can monitor children's body temperature and heat.

The reporter understands, at present, a variety of smart positioning children's shoes on the market, mainly push precise positioning, remote detection, real map, historical track, emergency alarm and light social networking and other functions.

High cost and hard running

Qin Jiawei believes that the guardian of the post-80s generation is easy to familiarise themselves with the products and is the main force of the big consumer army.

"The sole is too high for children to sprain."

Fang Zongyang, chairman of the wing Gao sporting goods Co., Ltd., first proposed that children should wear shoes for comfort. The chip of the shoe is small, and the module is slightly bigger. It is to prevent the child from tramping, but to raise the sole.

Other shoe companies also raise questions: the chips inside the insoles can not be washed, and flooding on the rainy days can easily damage electronic products.

The concealed character of the shoe module is not high. Will the dealer find out whether or not the technology is patented?

ZTE has proposed that the 410mAh gel polymer lithium ion battery of shoes can be used normally for 5 days.

"Modular design is very difficult for product design and promotion."

Huang Chengcai, general manager of Kate children's products Co., Ltd., said that after sale of electronic products is also a problem. How to recall shoes and maintenance costs need to be considered.

In addition to making recommendations to the technology of the product itself, how to compress cost and product pricing has become a hot topic at the meeting.

"Wireless charging and other technologies can be achieved. The problem is that high technology means high cost, and it will be difficult to run at too high a price."

Qin Jiawei said, many high-end technology smart children's shoes are currently in R & D, some of the research and development results are good, but at present, the price of five hundred or six hundred children's shoes on the market is difficult to complete a variety of functions, can not afford high cost research and development expenses, unless shoes priced at 1000 yuan.

"We are not in the first-line market, we can not grasp the current market acceptance of the price."

He said that products that are suitable for price can run.

"The cost of shoes includes service fees, module costs and so on. The cost is high, whether it is a channel or a distributor."

Liu Guobang, the operation manager of Bumblebee sporting goods Co., although he is optimistic about the market of intelligent children's shoes, still can't get around the problem of first run or first price.

Other shoe companies have also consulted. The order quantity of enterprise products is tens of thousands of times, and the module cost can be adjusted.

Promotion is yet to be done.

"Some market demands are potential, not fully developed, and products are not just needed. This market needs to be nurtured slowly."

Xu Zhihua talked about the importance of market development for non rigid products.

At present, although smart children's shoes look beautiful, marketing has yet to take a big step.

"The promotion of smart children's shoes needs time."

Chen Shuqing said, three bags of shoes are different from the three packages of electronic products. In the early stage, they also tried to make smart positioning shoes, but the components were not controllable, and the after-sales service was the first difficulty.

"Zhongxing company has repair shops all over the country, it is easier to solve network maintenance and after-sales service."

This is also one of the reasons why Liuhe children "pull strings" ZTE technology and more than 20 shoe companies negotiate.

"At present, smart positioning children's shoes are still many concept shoes."

Xu Zhihua said, by contrast, millet and other smart Bracelet product attributes and pricing do better.

"We can consider cross-border cooperation, expand functional coverage of electronic products and entertainment, or be a subsidiary product of our product monopoly system."

Huang Chengcai considered the current orientation of smart positioning children's shoes.

Although no one can talk about the future of smart positioning children's shoes market, many springs enterprises are actively seeking more opportunities for cooperation.

"Smart positioning children's shoes market, we will also seek suitable cooperation opportunities."

Said, deputy general manager of Fujian Xing Xing Children Products Co., Ltd.