Unscramble The Price Strategy Of Clothing Store Operation

　　 One Price Hierarchy

General life stores (such as food stores, butchers, bakeries, etc.) have adopted popular prices or multi-level prices to suit the needs of every customer.

Other types of non popular stores, such as Couture Perfume shops, gift shops, and electrical shops often take a high price strategy. These stores are often shops that are bought and picked by customers. The focus is on the richness and functionality of stores. Customers have the habit of evaluating the quality of goods according to their price. Therefore, adopting a high price strategy is conducive to raising the grade of exclusive stores and highlighting their unique style.

　　 high price It is a comparison, so exclusive stores sometimes need some low price goods to foil. Generally speaking, the price of goods in the exclusive stores is not complex and complex. It gives people a sense of grocery store and can not be regarded as the same price store. For example, the prices of watches and clocks in general watch stores vary from tens to thousands of dollars. In fact, most of the best clocks sold are between 100-200. However, if we only purchase watches and watches at a price of 100-200 yuan, the business is not necessarily good, and the extension to 70-250 yuan can satisfy the overwhelming majority of customers and take care of the needs of a few people. The problem we should pay attention to here is that a low proportion or too high a commodity should account for a small proportion.

　 2. timely price reduction

Timely price reduction is an important price strategy of various stores. It can adjust the structure of commodities, deal with outdated goods, and stimulate consumers' desire to buy through price fluctuations. The price reduction of food stores is a reduction strategy for food stores, because people generally think that the price reduction of food is due to deterioration, which is unfavorable to the image of the whole store. However, in recent years, due to the increasingly fierce competition, the faster turnover of goods, and the fact that people prefer fresh food, they choose not only to maintain quality but also to freshen. Therefore, a food store began to deal with those foods with good quality but not very fresh at a reduced price, with a reduction of around 50%, so as to ensure that the food on the shelves is mainly fresh.

The price reduction of clothing stores: for outdated goods, its market value is greatly reduced, and if untimely, it will cause shops to get into trouble; for the over season goods, its market value will be greatly reduced, because if the goods are not handled in season, they will have to wait for next year to sell again. However, it is still unknown whether there will be a sale next year. Even if the market is promising, the high interest rate of hoarding commodities will eat all the profits in a year. Therefore, the sale of clothing stores is inevitable. Sale is not unprofitable, because clothing often brings high profits, sometimes the profit rate of the fund can reach 100% or even 200%, even if the sale price is reduced, 20%-50% sales will not lose money.

Other types of specialty stores must pay attention to timing, frequency and speed when adopting a reduction strategy. For different types of exclusive stores, the timing of sale is different. Clothing stores often sell when they want to change seasons; food stores are related to the shelf life of goods; jewelry stores often reduce their prices during festivals. But there are also some practices that are usually consistent, such as most of them start from the weekend until a week or two weeks later. The frequency can not exceed 30% of the total sales time, otherwise it will make the customer think it is a cheap store, destroy the image of the exclusive store and the overall business objectives. The price reduction can be large. Some research data show that the sale price of the exclusive store is less than 20%, which is not attractive to customers. Generally, it is more suitable between 30%-50% and 60-70%.