The Golden Rule Of Subverting Location In Shop

When night falls, white-collar workers are coming home from work. Will there be a lot of people in Beijing's famous office building SOHO? Is the office building really a piece of value depressions? It may not be long before we go shopping. It is no longer a commercial street, but an office building.

In many people's impression, the most important thing is the facade.

In a busy commercial street, having a beautiful shop window seems to be half the success of opening a shop.

However, with the increasing rental of the shops, the shops along the streets of the commercial street are becoming expensive and hard to find.

As a result, most people regarded the golden rule of site selection as being more and more subversive.

It is understood that the store moved into office buildings and other commercial buildings, in addition to the rent can save a lot of money, property management fees, utilities and so on are also relatively low, so that the cost of opening shop greatly reduced.

The cost is low, the price will naturally be low, and ultimately the consumers will benefit.

Some customers told reporters that they worked in a nearby company, an old customer here. Because they were very busy at work, they had little time to shop, and the clothing store in these offices was close to their company, which filled their "regrets".

"Moreover, compared with the clothing store outside, the price of clothes here is lower than that of the market."

Keen

Of course, this business opportunity has been sniffed.

Shop in the building is gradually appearing in many offices or even residential areas, becoming the new favorite of many white-collar and fashion people, becoming a more convenient way of "Taobao".

Statistics also show that in Beijing, Shanghai, Guangzhou, Shenzhen and other cities, there are more and more shops in the commercial buildings, and the speed of development is faster and faster.

Azabutailor, which has opened nineteen stores in Japan, is the same way of building economy. The brand custom shop opened eleven branches in Tokyo, all located in the regional business center.

Quite impressive.

In Beijing Jian Wai SOHO office buildings, the reporter interviewed found that in addition to big brands, there are many designer brands.

These shops are well decorated and unique in style. Many brands have a single product of around 1000 yuan, while the coat is two to three thousand.

There is not much traffic, but there are always people coming in and out.

For example, "this is your clothes" is located in building SOHO5, which has been in operation for many years. Although the salesperson does not want to disclose the sales volume, he says he has been making money.

But is office building really a valuable devaluation? "The risk of opening a shop in an office building is not small. It does not mean that everyone can get gold."

People in the industry say that although the cost of such a house has been saved by many of these shops, there are no outstanding appearances, stable and sufficient flow of people, which often brings great business risks to shops.

Professionals pointed out that the rental and operating costs of office buildings are very "affordable". However, "keeping in the boudoir people did not know", and opening shops in office buildings really test the promotion and marketing capabilities of merchants. If they are not handled well, they are likely to be eliminated by the market.