Intelligent Equipment Is More Popular In Outdoor Sports.

Following the launch of ispo's first running area last year, the 2015 Asian outdoor exhibition continued to launch a running area, covering an area of 730 square meters, which is 2 times the size of 2014.

In the expansion of the running special field, apart from a lot of running equipment, there is also a seemingly unremarkable but active part of the sharing area.

Industry analysts, the most conservative estimate that in 2014, more than 50% of the whole nation persisted in perennial exercise.

From another dimension, running software "nike+" has 18 million users worldwide. In 2013, the global growth rate was 130%, and China's growth rate was nearly 258%. The downloading of "nike+" app increased from 570 thousand in 2012 to 2 million 580 thousand in 2013, an increase of 350%.

The newly rising and active two years registered users plus app users have reached the 1 million level.

"This year, it is obvious that the number of running and skiing brands has increased."

Chen Guohua, the outdoor official of Dujia, said

It can clearly feel the trend of intelligent equipment in outdoor equipment. "This means running away from sports and leisure areas, becoming a niche market for outdoor sports, and beginning to emphasize intelligent devices."

He also said that the enthusiasm of China to bid for the 2022 Winter Olympic Games was also directly reflected in the exhibition.

except

The smart hat also appeared at the exhibition.

From the appearance, smart hat and common sun hat are very similar, but when users wear hat, they can monitor in real time. Users can see many information about their heart rate, pace, calories consumed and walking mileage in the process of movement.

Force is chairman of running

In the past two years, the explosive growth of the domestic running market has made domestic and international professional running goods brands enter the market.

Data show that the number of runners in the United States increased by about 12%, while China's growth rate reached 59%-60%.

"As an early development professional running equipment manufacturers, in the area can be concentrated with other equipment display, convenient runners to in-depth understanding of clothing equipment, but also allow exhibitors to understand the public's demand for products."

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