Location Method Of Different Types Of Children'S Clothing
1, facade shops, which can be divided according to the business circle. The classification of crane heaven is based on the distribution of your customers. Take Shapingba as an example:
A and Three Gorges Plaza belong to one category.
Customer
It is possible to consume.
B, Chen Jiaping and Tianxing bridge belong to the two category, regional customers;
C, district business circle, customers around the district;
2, shopping malls counters, low, medium and high-end shopping malls have, look at your price positioning to choose the appropriate shopping malls;
3.
Cluster effect
Storefront, including pedestrian street and shopping center.
The location of children's clothing stores is based on their own investment ability. The difference between different locations is quite different at the same time. At the same time, they should consider their price positioning to choose the right store.
Generally speaking,
Children's wear
A street or the like is preferred, and the surrounding women's clothing is 25-35 years old.
Near the target customers, such as maternal and child hospitals near the mother and child shops, schools, supermarkets, toy stores, children's shoes shop and other facade pfer or rental time generally in the Spring Festival around and a period of 7 and August, this time more choices.
I saw luck in other times.
In most parts of the country, the peak season for children's wear sales is summer wear in 5 and June, and September to national day autumn.
When the novice shop opens, it will be more powerful for business confidence and will be profitable in the month.
In the off-season, opening up is a test for beginners. There is a mind to prepare for it.
Related links:
The common advertising props of clothing franchises, standing cards, display frames and posters can play an important role in the sale of exclusive stores. The proper use of these props can play a 42 role.
Some stores have no independent facade, and they lose their independent advertising space before the shops. They also lose the space to play their marketing wisdom before the store.
Therefore, when the site is located, it is best to know whether the doors and windows can be converted to the floor type large glass structure, and whether the local government has any special requirements for store recruitment and suspension.
"Non geomantic treasures do not marry" is a common mentality existing in the location of manufacturers' stores.
They believe that opening stores in downtown areas and commercial centers can drive sales with higher traffic volume.
As we all know, the expensive rent in the prime location and the pressure brought by intense competition are not acceptable to the general stores.
Although many operators have made great efforts in positioning and business analysis, they can only end up by considering the consumer's characteristics of consumption.
Some audio and air-conditioning stores have entered the newly developed large residential areas because they have seen the huge demand for new homes in the entire business circle.
If there is no competition in the business circle, if all the customers need to buy, they can naturally support a store.
However, such durable consumer goods as sound and household appliances are expensive, and the frequency of purchase is low. Consumers are willing to pay more when they are buying, and goods are less than three.
The investment return period of a franchised store is longer. Once the surrounding environment changes, it will inevitably lead to unrecoverable investment.
Generally speaking, the new urban planning, public pport facilities and road conditions will have a profound impact on the business environment.
Some of the places that seem to be excellent at present may soon be in trouble of renovation and demolition due to the requirements of urban development and change.
The location of a store decides success or failure. In order to make a scientific and effective decision, we must fully understand the business intelligence, business layout, municipal planning and consumer purchasing habits.
The location of franchised stores must adhere to the principle of "no shortage of goods". It is wise to give up shop planning without finding suitable store locations.
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