Six Reasons Why Clothing Stores Do Not Sell Well

Many managers of garment enterprises have been caught in the vortex of marketing without knowing it. Processing products, celebrity endorsement, large-scale advertising, opening up channels, one or two fashion shows, distributors, strengthening sales promotion...... So many marketing tricks have been passed, but today's market bottleneck is still difficult to break through, making many enterprises stranded in the initial stage of marketing. Because of the homogenization of products, the increase of inventory, the pressure of channels, and so on, the pressure on enterprises is even greater.

Promotion is often used by many clothing stores, but often it is embarrassed to get caught up in sales. In fact, the reasons why clothing stores do not sell well are mainly as follows:

Many clothes shop promotions often have deviations in their mindset, resulting in behavioral errors.

The short-sighted behavior of the clothing dealer determines that it is normal for the clothing store to be sold off. Especially for fast moving consumer goods dealers.

When things change, things change. Nowadays, the market competition is more intense, and the variability of marketing environment brings difficulty to the decision-making of clothing store promotion. The result is that there is a big deviation between the effect of clothing store promotion and expectation.

　　 Executive power Difference is one of the most important reasons for the lack of sales promotion. If there is a creative sales promotion plan, if the execution is poor, the purpose of sales promotion will not be achieved.

Most of the time, the clothing store promotion is just for the purpose of collecting money. Distributor After that, there is no track control for the two batch and terminal promotions.

Clothing marketing is also a skill. clothing Most of the shop promotions often suffer from the uncertainty of the rhythm of sales promotion, and the direct result is the imbalance of Clothing promotion. Therefore, we must grasp the opportunity to promote again.

In sales, customers are free to choose products. They do not mean ignoring customers. No matter what they do not ask, the key is to keep the right distance between customers and customers, to follow customers and observe customers. Once we find the opportunity, we will attack immediately. In order to improve the turnover rate.

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Sales is an art. Children's wear is a process of selling children's clothing to shop assistants. It is also a process of constantly introducing the benefits provided by commodities to meet the specific needs of customers. In order to achieve the purpose of selling children's clothing, the children's wear shop assistants display children's clothing characteristics to customers and explain them, and constantly recommend children's clothing to customers, so as to arouse customers' interest in buying.

Children's clothing salesmen must have confidence in recommending a certain children's clothing to their customers, so that customers can have a sense of trust in children's clothing. If children wear shop assistants themselves do not seem to have enough confidence in their products, then customers will be very doubtful whether you are giving them the right advice.

When children's clothing salesmen recommend children's clothes to children, they must be recommended according to the principle of customer fit. Only in this way can customers be interested in the products you recommend. Before the recommendation, children's clothing salesmen should fully understand the actual objective conditions of customers, so as to make suitable children's clothing type recommendation.

When the children's clothing salesmen recommend children's clothing to their customers, they can't just move their mouths, but also add body language or gestures. For example, children's clothing salesmen can take children's clothes in their hands and explain them in detail according to their children's clothing, so that the recommendation is not so pale and weak.

Every children's clothing has its own characteristics. When recommending children's clothing to customers, we should emphasize that children's clothing is different from other children's clothing, so that customers can choose children's clothing products according to their needs.

When recommending children's clothing to customers, all topics should be carried out around the children's clothes recommended by you. Even if there is a short deviation, you should try every means to introduce the topic to the children's clothing again. At the same time, we should also observe the customers' Reflection on the children's clothes recommended by you so as to facilitate the sales in time.

When explaining and recommending children's clothing to customers, we should be able to accurately tell the merits and demerits of all kinds of children's clothing according to the different children's clothing products, especially the advantages. The disadvantage is that it can be used when comparing all kinds of children's clothing products. If you remember your strengths and weaknesses, you will be more professional in front of customers, so that customers will believe in the recommendations you make for them.

Sales of children's clothing should enable customers to trust and rely on children's clothing products psychologically, so that they can succeed in selling. And in a very short period of time, customers can have a sense of trust in products. Children's clothing salesmen recommend products to play a very important role.