Longhu Long Ying Tian Street Will Promote Business Circle Upgrading

Long Ying Street street was released at the end of December last year. Compared with the opening rate of 75%, the opening rate of the long Ying Street project has been significantly improved. The All-Star skating club, one of the main stores, has been put into use. The fast fashion brands such as UR, QDA, NEW LOOK and so on have been officially opened.

In addition to the opening rate, Chang Ying Street maintained its high popularity in catering and children's experience. Beijing Business Daily reporter visited to see that green tea, Jin Dingxuan, Nan Luo fat cat and other food brands in the weekend lunch and dinner time need to dial the number of meals; children's format, driven by the main store all star skating club, the three or four layer has become the main gathering place for family consumption groups.

Compared with the two main stores, Parkson and luemier studios have yet to open. Long Ying Street Street responsible person told the Beijing daily news that Parkson is scheduled to open in March 21st, and the opening time of luemie film city will not be too far. Long Ying Street is Longhu real estate in Beijing to spend 4 billion 300 million yuan to build commercial projects, commercial part of the area of 270 thousand square meters. The project is divided into two East and west regions, locating families, mature dresses, fashion and fashion. Beijing Business Daily reporter learned that Chang Ying Street retail, catering, supporting 33% of the total, set up the largest shopping area in Beijing shopping area.

Compared to the 3-5 layers that experience the concentration of formats and the surging flow of people, the one or two layer dominated by retail formats is somewhat deserted. Although the opening rate of retail projects has improved significantly compared with the beginning of the opening period, the high passenger flow caused by food and children's formats has been difficult to interact with, and the passenger flow in shopping malls is more obvious.

Reporters visited several times to see, such as two layers of MOMO, Iwa Osho and other fashion. Women's wear Brand has appeared for a long time without the patronage of consumers. The Only and Vero Moda located in the two level middle section have larger traffic volume, but the customer carrying rate is not high. The staff of a fashion clothing brand told the Beijing Commercial Daily reporter that they had allocated help from Chaoyang Yuecheng City, and the flow of retail outlets here was really not satisfactory.

The market of Chang Ying Street has greatly improved the business in the area. However, due to the larger commercial volume and the radiation from the customers in the super area, the long Ying Street has to face the problem of shunting the Chaoyang Joy City with similar positioning and capturing many fashionable brands in time. From the existing brands of long Ying Tian street, although there are UR, NEW LOOK and other fashion brands, but in the Chaoyang big Yue city 6 kilometers away, H&M, Hollister and other brands will join, fast fashion cluster ZARA, GAP, UNIQLO and so on have long been stationed. At present, Chaoyang Joy City has carried out a new round of upgrading of shopping malls, and more accurate analysis and grasp of passenger flow.

The North business research institute thinks that the gathering of long Ying Street and IKEA is Xihongmen. Shopping Mall In the same period, the linear alignment and brand combination need to be gradually upgraded compared with the triangular closed loop line in the latter market.

Facing the experience and retail format, the external pressure of Chang Ying Street is not small. With the gradual shaping of business circles in the eastern part of Beijing, the competition among shopping centres in business circles will become more intense. Chaoyang Joy City "Yuejie" theme block construction is coming to an end. In the BHG Hualian Shopping Center, which is separated from the long Ying Tian street only one street, BHG Hualian Department Store is preparing for closing up and upgrading.

Vice president and Secretary General of China commercial real estate Alliance Wang Yong Ping It is believed that the competitive relationship between Chang Ying Street and Hualian Shopping Center is inevitable. Both of them coincide in the combination of consumer groups and formats. However, because the residential density of the residential areas radiated by the business circle is large, they still have ample room for development. Wang Yongping said that Chang Ying Street is still in the period of commercial cultivation. The combination of formats is still in the running in stage, which needs two or three years of growth and gradually matures.

For the whole business circle, Chang Ying Street, as a new community business, can not be ignored for the whole business circle. Guo Zengli, director of China shopping center industry information center, said that community commerce such as Chang Ying Street and Hualian Shopping Center will soon compete from project competition to business circle. Shopping centres in the same trade area will be the competitive trend of the future by creating differentiation and attracting different consumers.