RT Mart Stores Open Online Experience Zone

The rapid expansion of the business scope of the electricity supplier has made the supermarket unable to sit still. After Yonghui began to enter the electricity business, the supermarket has launched the online shopping mall in the area and launched a scramble for the online market. The industry believes that the goal of supermarket online shopping centers is to expand consumer groups, but is facing fierce competition from major business tycoons. From the overall trend, the competition of online supermarkets, besides price, may eventually be reflected in the competition of distribution.

Yesterday, reporters visited Da run fat Jinshan store to see that the first floor service desk has set up an online shopping experience area, and a special staff guide consumers to register experience. In order to attract consumers, supermarkets offer 50 yuan vouchers to registered consumers. It is reported that from the beginning of this month to yesterday, there were more than 1300 consumers registered through the experience area. Evening evening news reporter noted that the APP terminal and mobile terminals at the same time online, can be described as a comprehensive march into the online market.

The relevant person in charge of the company said that the products on line now are the same as those in supermarkets, including snack foods, drinks and drinks, household appliances, electrical appliances, stationery, clothing bags, baby products, etc., and plans to launch new products in May this year, so that the overall category will increase to about 200000 kinds. He said that the big run hair Jinshan store will undertake the function of the south gate shop of the Niu Niu network, and complete the distribution service of the customers in the Fujian Province in the flying cattle Network.

Reporters learned that the big RFA is Xie Second large supermarkets compete for online markets. As early as the beginning of last year, Yonghui supermarket tried to launch the APP micro shop in the middle of the year. However, this year only a large amount of promotion has been launched. From the original stores, the distribution range has been expanding, and the varieties have expanded from several hundred to thousands of varieties.

From the point of view of operation, Yonghui and Da Yun FA's online shopping arcade are very similar. From the price of products, the prices of products on line and line basically remain the same, but there are more online promotions. From the point of view of distribution, they are entrusted with third party logistics, and a certain amount of free delivery is purchased. Among them, Yonghui is 88 yuan and big RFA is 95 yuan.

Yes Online shopping mall The theory of big run hair Yonghui The same thing is considered beneficial to expand the wider consumer groups, and will not cause too much conflict to the physical stores. For example, with online shopping malls, consumers who do not have time to go to the supermarket can buy online, and many places in the province do not have large RFA stores. Consumers in these areas can also buy online. He said that from the previous operation in other regions, the operation of physical supermarkets has not been affected since the opening of online shopping malls, and their stores will also increase continuously.

In fact, it is not easy to have breakthroughs in online shopping malls in supermarkets. First of all, it is necessary to solve the problem of consumers from left hand to right hand. If we can not expand consumer groups, the operation of physical supermarkets will be greatly affected. And to add new customers, and face the competition of the electricity supplier, at present, the electric power supermarket, which is facing the distribution of electricity, includes the big tycoons of guomi, guomi, No. 1 and so on. In view of this, the development of online shopping malls on DH supermarket did not dare to mention major goals. Among them, Yonghui said at the beginning of last year that it hoped to reach 5% of the total sales in 3 years, and that the goal of the online shopping mall was to strive for a daily average of 1500 sales.

"Competition in the future online market may still be more reflected in distribution." The industry believes that now the major retail giants in the country regard convenience stores as the key direction of development, with the aim of maximizing access to consumers and making convenience stores the distribution terminal, so as to achieve the fastest delivery speed after placing orders on the consumer line.