Shopping Center Rating Is Too High To Meet The Standards.

According to the current interview, what we see is the "hidden worry" of the new regulation, that is, "too high demand". According to the data provided by the Kunming to Xiang Research Center, some of the most famous shopping centers are also not able to meet the standards.

Again, this standard requires other shopping centers to seem to have no way to run.

Does shopping center really need grading? What is the most important thing for a shopping center? Where is its ultimate goal?

New rules for

Development is beneficial, but assessing the grade with solidified standards will cause other problems.

New regulation course

Brewing in 2013

Introduced in 2015

From the experience of commercial development in developed countries, the classification of shopping centers will standardize the development of the whole industry.

The development of shopping centers in China seems to be just beginning, and it may be on the road of disorderly development.

According to the joint development report on the 2012 China shopping center and chain store jointly released by DDT China and China chain operation association, the shopping center will grow at 300 per year in China, and will reach 4000 in 2015.

Although shopping center development is becoming more mature, due to lack of standard guidance,

The vacancy rate is increasing year by year.

Many investors have also lost investment.

It is reported that the vacancy rates of shopping centers in Shenyang and Chengdu, the two largest second-largest cities in China, are 17% and 16.2% respectively.

Under the background of the development of shopping centers, it seems that there is such a guidance document in China.

In June 2013, the fifteenth China chain meeting sub forum, the domestic version of the shopping center classification for the first time to emerge.

In March this year, the Southern Metropolis Daily reported that the code for the classification of shopping centers has already been put into effect. However, because of the strictest standards, shopping centers in only the first tier cities can reach the standard. Therefore, the application of "star rating" is carried out in accordance with the principle of voluntariness.

As far as Kunming is concerned, shopping centers do not know much about them now.

The most realistic problem is to survive.

For the real estate sector, the market is a bit of a stir.

But this time the reaction is somewhat too dull. For the newly executed "specification", the industry has said: "not received" and "do not understand", there are more "not optimistic".

In the interview, including Kunming to Xiang Research Center, Kunming wind bell Market Research and consulting agency CEO Shiyuan, Shanghai Real Estate Research Institute Vice President Yang Hongxu, mango think tank economist Wang Yongxue said: "the new rules do not understand."

Hu Xianjun, who has always been well-informed in the real estate sector in Yunnan, also said that he did not see the detailed version for the time being. In his view, "the most realistic problem in the real estate sector, especially commercial real estate, is to survive."

Kunming to Xiang Research Center believes that from the identity of an ordinary citizen, whether there is rating in shopping center is not important. What is important is its location and traffic convenience conditions, and whether the planning and category of shopping center can meet the needs of their own consumption experience. Compared with the evaluation standards related to the format and brand, operation and management, these are not directly related to consumers' experience, and may even be more direct than those of parking spaces, pedestrian flow lines, shopping malls and other factors.

Hot new rules

Norms are too high for new rules to fall.

Cloud letter gold market: what do you think of the regulation? What's the impact on the development of the industry and commercial real estate, especially the shopping center?

Kunming to Xiang Research Center: the above standard is basically only a part of the commercial projects in the first tier cities can be up to standard, for most shopping centers are not evaluable, this specification can only be shelved, such a "high above" norm will not have a substantive impact, it is only a new highlight for a top project, for the vast majority of shopping centers will inevitably turn a blind eye. According to the actual situation of their own development, it is wise to take a good road of their own development, blindly close to the new regulations, and get rid of the market, and finally, it is difficult to achieve the benign development of the project.

Wang Yongxue, an economist at Mango think tank: most of these new rules do not get much recognition from the market, because most companies have their own yardstick for product development and positioning.

At the same time, it is very difficult for a specification to fit all items into itself.

In addition, the development of commercial real estate, especially shopping centers, has formed its own style and brand.

For example, Wanda, Huarun, Hongxing international, etc., they have their own system for positioning their products, or do not care about these standards and selection.