Lotus Flower Channel Sink Three Or Four Line City
After the abortion plan of the lotus flower and the Wuming business, there has been a continuous rumour about the lotus shop. In fact, in February 15, 2014, the bee lotus closed its Tianshan store located at 555 Tianshan West Road, Shanghai. Now there are media reports that the bee lotus shop in Liuliqiao, Beijing will face shop. Public information shows that the shop opened in December 26, 2003 and has been in existence for more than 11 years. It is the first store in Beijing market.
Yesterday, the reporter visited the lotus shop in Liuliqiao, and found that many shops had been evacuated, including the first floor and the two floor. A shop on the two floor outside a rental area told reporters, "will it be thorough?" Guan Dian It is not clear, but the investment manager of the shopping mall told us that the third floor supermarket would be removed and converted to external rents. The original two storey supermarket was merged into one layer.
In addition to Liuliqiao's point of view, last year, the bee lotus has shut down one of Shanghai's (Lotus bee Tianshan shop) and Beijing (Wangjing bee lotus shop) each, making its total number of stores in China dropped from 79 to 77. At the same time, the lotus company said the company will continue to expand. Retail network In 2015, the company opened at least 5 stores, mostly in three or four tier cities with increased disposable income and less competitive competition.
According to the latest release of lotus news, the company continued in 2014. loss The amount of loss was 58 million 400 thousand yuan, and the amount of loss in 2013 was 96 million 800 thousand yuan. The reason for the loss narrowed was the increase in gross margin and the strict expenditure management offset the decline in other net income.
In 2014, the sales volume of lotus flower was 10 billion 912 million yuan, an increase of 0.3% compared with the same period last year. Its growth was mainly due to the revenue generated by 4 new stores in 2014. However, it was counteracted by the seven loss shops sold in April 30, 2014 to WSL. (2014 March, the announcement of the bee lotus release, the company sold 7 loss stores to 250 million yuan at the price of 250 million yuan, which was sold to the wholly owned Affiliated Companies WSL of the Chia Tai Group, including two stores in Beijing). In terms of gross profit margin, the gross profit margin of 2014 was 16.8%, up 0.3% from the same period last year.
As the first batch of foreign supermarkets to enter China, the bee lotus has apparently not found a path suitable for its own development. The company's financial report has also suffered huge losses for three consecutive years, bringing many pressures to its top level in China. In order to reverse the bad financial situation, in October 2013, the bee lotus wanted to sell more stores in North China and East China, where the loss was more serious. This time, the cooperation with Wumart business has been blown off, and it has been interpreted by the industry as the opportunity to find a breakthrough in the transformation.
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