UNIQLO Channel Is Rapidly Penetrating Into The Two Or Three Tier Cities.

In business, brand and business, it has experienced and distinguished achievements, including business strategic planning, business and sales management, marketing and brand strategy planning, brand communication and asset building, innovation and new product development, consumer and customer development.

Good at leading team building and talent training.

UNIQLO's channel is rapidly penetrating into the two or three tier cities.

This move is supported by facts: half of our nearly two million WeChat fans come from cities below two or three lines.

As a straight brand,

In the physical stores and e-commerce sales reached the target set in 2014: at the end of fiscal year 2014 (August 31, 2014), UNIQLO stores in the Greater China region reached 374 stores; in the double eleven Tmall store sales, UNIQLO sold 260 million yuan in sales (up to 24 in November 11, 2014), ranking fifth of the category list, becoming the first of all categories of apparel enterprises.

From the perspective of brand penetration, according to our

(commissioned by the advertising research department of China Shanghai Telecom in 2014), UNIQLO has achieved more than 70% fame in China. Nearly half of the Chinese have used UNIQLO products. From the brand image and brand awareness, our brand image -- LifeWear service life, includes comfort, high quality fabrics and fashion, and consumers have significant recognition and recognition. The annual recognition points are more than five percentage points.

2015 is still a year of rapid expansion, whether online or not.

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As far as brand marketing objectives are concerned, there are following directions: first, continue to enhance the brand product penetration of UNIQLO.

We hope to achieve an absolute lead in the consumer's cognition of brand attributes.

Second, for some strategic products, such as the tannin cowboy series, Smart Urban and other more targeted at the middle class series, and functional products such as Heattech series underwear and AIRism series comfortable underwear, it has more positive promotion and market share; third, the customer experience and consumer innovation experience based on the brand concept of life fit for life will enable more customers to feel the online shopping experience of UNIQLO online and offline.

At the level of communication, the proportion of digital media in the overall budget is not large.

For retail brand, store is the best brand, and the connection point of marketing.

Therefore, most of the marketing budget is to support outdoor advertising and retail advertising inside stores and their surrounding areas.

A special breakthrough is that in the past, our mainstream media was still dominated by first tier cities + second tier avant-garde cities. In the second half of 2014, we launched 11 local or regional TV advertisements and outdoor print media in a strategic scale.

The premise of this behavior is that UNIQLO's channel is rapidly penetrating into the two or three tier cities, and it will open stores in China at the rate of 80-100 per year.

This move is supported by facts: half of our nearly two million WeChat fans come from cities below two or three lines.