Cross Border Mergers And Acquisitions, Diversified Development

The cross-border mergers and acquisitions of traditional enterprises in the Internet field is also a typical scenario in 2013 and 2014. Online retailers And other fields far away from traditional industries. According to reports, only in the first half of 2014, 11 A share listed companies announced or completed the acquisition of 16 hand travel companies, with a total transaction value of 13 billion 582 million yuan, with an average transaction volume of 849 million yuan. So hot cross-border mergers and acquisitions, so that the outside world exclaimed the traditional industry of Internet blindness.

There are usually two reasons for traditional enterprises' cross-border mergers and acquisitions of Internet companies: one reason is cash flow. Excellent hand travel companies often have very objective cash flow, and many traditional enterprises under the influence of the overall economic situation, the downward trend of performance is very obvious. Through mergers and acquisitions, Internet companies can improve their earnings. The two reason is industrial upgrading and business adjustment. Traditional enterprises hope to shape the field as the focus of new industrial development through the acquisition and layout of an Internet segment. These two reasons are likely to intermingle in traditional M & A, but they may also focus on each other.

tradition Clothing enterprise Hundred round pants industry has carried out many mergers and acquisitions for cross-border electricity supplier enterprises: in July 2014, the hundred round pants industry bought 1 billion 32 million yuan to buy cross-border B2C platform Everbuying parent company global easy to buy; in February 2015, 100 rounds trousers industry invested in cross-border big seller Qianhai Shenzhen patson. This approach can be understood as the hundred round pants industry intends to focus on the new direction of business discovery in the emerging cross-border electricity supplier. Similarly, the three cell group is also systematically purchasing e-commerce enterprises to complete the layout of its electricity supplier field. Not only at the beginning of 201, the Group acquired the NASDAQ listed electricity supplier "Mcglaughlin", but also bought the first echelon handheld network in the second half of the year. In addition, the case of cross-border mergers and acquisitions from traditional enterprises to hand travel is even more numerous.

However, for the present situation, the larger one is. Traditional industry Cross border mergers and acquisitions are mostly in the middle of listed private enterprises. The listed companies of these traditional industries are relatively weak in profitability. They have already met the scale ceiling and have made a lot of overdraft before listing. This dilemma forced the listed companies to maintain high performance growth and ease the pressure on the capital market through cross-border mergers and acquisitions and industrial upgrading. However, for the long-term development of enterprises, cross border mergers and acquisitions need serious choices and considerations.

The transformation of traditional enterprises in the Internet age has always been the most popular topic in traditional industries in recent years. It is the process of self renovation of large traditional enterprises such as Suning and Wanda, as well as the blindness and difficulty in the transformation of other traditional enterprises, so that people can not be too optimistic about the transformation of traditional enterprises.

In fact, the traditional industry and the Internet industry are not only the problems of two industries, but also the two ways of thinking, two values and culture. Values, ways of thinking and cultural traditions are the most difficult to change. If a traditional enterprise can't transform itself, consider investing and merging to create a new self, just like nature, through evolution.

The development of nature is achieved through evolution. Evolution, on the one hand, means that the next generation is stronger and more adapted to changing circumstances than the previous generation, but it also means that it is impossible to achieve self-renewal in the last generation. Evolution is actually through the abandonment of the previous generation to achieve the next generation. Nevertheless, the evolution of biological blood has been extended. Traditional enterprises evolve through investment and mergers and acquisitions, which is precisely the corresponding laws of nature. The capital of traditional enterprises is similar to that of biological evolution, and it can be extended and spread in the process of evolution through investment and merger.