The Failure Of The Traditional Mode Of Service Enterprises Is Risky.

China has been reforming and opening up for 30 years.

Singing all the way, advancing by leaps and bounds.

Today, the industry has the most unwanted sight - closing stores, discounting, clearing inventory and closing.

The latest data show that in 2014, many textile and garment enterprises in China suffered from operating losses.

In the Pearl River Delta Zhongshan Shaxi Town, a 18 year old clothing leading enterprise, "Bai Xian Dage" has been shut down, which is located in Beijing, Nanjing, Shanghai and other places, and a total of about 400 brand stores are closed.

In the same period, Xiamen's famous clothing brand, Santa Fe's store was caught up in shops, and huge debts also surfaced.

The clothing brand, which is well-known in Xiamen and won many honors, is facing an unprecedented crisis in the fifteenth years of its founding.

Traditional pattern of pain

Pain point 1: the potential of traditional marketing is gone.

Millet Lei Jun said: "standing on the draught, even pigs can fly up", the draught is the potential, without this potential, the enterprise will be unable to move.

How to keep up with the trend and make a flying pig is the biggest proposition of all traditional business owners.

Pain point two: policy risk unprecedented increase

Most of them occupy the central area of the city, and their dirty, chaotic, poor and crowded situations are incompatible with the development of modern cities. Fire incidents are more common at home, forcing local governments to carry out drastic rectification, and traditional business models are faced with huge operational risks.

Pain point three: the rapid development of Internet

In 2014, the first line in China.

After the start of the "going to the countryside movement", Ali held a great "county magistrate conference" and summoned the Secretary and county magistrate of 176 counties and cities in 26 provinces of China.

Pain point four: traditional marketing thinking is deep-rooted

As Ma Yun said, traditional enterprises often fail to see the Internet mode, and then despise it.

A lot of people in traditional business executives regard the Internet as a channel, but Internet thinking is a new business mode.

In the face of the future, we should advise all traditional business people not to use the known negation of the unknown, continuous learning and communication to make thinking rigid.

The road of pformation is imperative.

In the second half of 2014, many traditional clothing enterprises in China woke up and began to worry.

In 2015, it is undoubtedly a year to test all clothing bosses. If we do not keep pace with the times and keep up with the new trend of clothing enterprises, we will be ruthlessly eliminated by the times.

2015 is destined to be the first year of pformation of Chinese garment enterprises.

Over the past few years, with the rapid development of mobile Internet, the mobile App market has seen an alarming trend.

Andreessen once said that software is devouring the world. Now it seems that APP is devouring software.

With the rapid rise of mobile devices, APP is showing explosive growth.

Recently, mobile data analysis firms Flurry gave a APP development trend report, showing that mobile APP is changing many industries, especially the garment industry, which will continue to grow in 2015.

Forecast the four trends of clothing wholesale APP development

Trend 1: free mode

When Ali's electronic business platform is bigger and bigger, businesses are more and more, and the promotion cost is getting higher and higher.

The lack of experience is difficult, the cost of advertising promotion is high, and the establishment of a team is not easy, so many traditional enterprises are wandering between pition and non pformation.

Then how can we reduce the risk of minimum cost and pform it?

Alipay's former product designer, white crow, resigned from Ali, wondering if he could remove the platform and operate it in light mode until the appearance of WeChat showed him the way.

In 2013, white crow founded pocket Tong. Now it has been renamed "Zan", and put forward the concept of "de centralization", so that everyone can do micro business, so that businesses can easily open shop, and more importantly, all services are free.

After the praise, only focused on clothing wholesale B2B platform clothing network in 2014 developed a clothing wholesale APP, called clothing alliance wholesalers.

It is also a free mode. It can directly use mobile phone pactions, goods shelves, customer service, and free services such as CRM system, business training and so on, which are mainly managed by customers and fans.

Why is it free?

1. use free mode to accumulate a large number of businesses and better serve buyers.

2., reduce the cost risk, and let those traditional companies that are deterred from trying.

Trend two: efficient and convenient

Why do micro businesses become so popular? Micro business inherits all the advantages of mobile Internet, low threshold, very wide and close interaction, timely, high frequency, timely and convenient communication, and pervasive.

Full play to the advantages of the advanced network, whether it is photography, communication, brand promotion can be completed directly on the phone.

Even though

There are many advantages, but there are also fatal defects.

1. trust crisis.

Micro industry has just appeared for two years, there is no formal guarantee, there are many people slander, slander, leading to the whole industry is full of a distrust atmosphere.

2. lack of reason.

The emergence of every new industry will lead to countless businessmen who smell bloody sharks. Everyone wants to share a piece of cake and profit from the selling of countless low-end products. This leads to chaos in the whole industry.

So the combination of the advantages of the micro business and the traditional distribution mode of electricity providers can complement each other's advantages and disadvantages.

APP, such as mogujie.com, Mei said, Yi Lian wholesalers and so on, have also adopted the advantages of micro business, high efficiency and convenience. For example, the clothing wholesalers have developed the function of quick payment. The direct uploading of mobile phones is just as simple as sending a friend circle, and it can also communicate through mobile phones at any time.

At the same time, it can avoid the defects of micro businesses, and the commodity price and paction security all have the third party platform of the Internet of clothing as a guarantee.

Trend three: Mobile sharing

In the era of mobile Internet with obvious social needs, social sharing has become a new weapon for APP's explosive growth.

Recently, in the theme of "China's socialized sharing market analysis - sharing capacity in the social networking era", the APP developer revealed that the user sharing volume and reflux effect was amazing after the APP social sharing market was launched by AI Kun, which was jointly sponsored by kapok, which has added more than 40 thousand users in a single day.

It is the most important chapter in the future development of mobile applications to enable people to maintain Unicom and share more conveniently through App.

People's demand for information mobility is becoming more and more vigorous. Nowadays, from news class to community class to shopping App, they basically share functions.

In the future, mobile sharing will go beyond social interaction. If the content communication is properly planned, the spark can quickly form a prairie fire.

Trend four: experience is king.

millet

One of the reasons for success is the concept of nationwide customer service, which encourages people to contact users in a real way at close range. From Lei Jun, they will spend an hour every day answering comments on micro-blog.

Including all engineers, whether or not to reply to the forum's posts on time is an important indicator of job assessment.

The user can have a clear idea of what ID engineer his proposal is solving when he can solve it.

Mobile Internet has entered a mature era, and now more and more attention is paid to the communication with users.

Vip.com needle for the new version of APP, invites all the users who pass the list to the company headquarters in a month for on-site testing, and each person gives a 100 yuan only product card as a reward for vip.com.

As the leader of the clothing B2B platform, the clothing networking has also set up an exclusive forum for APP so that users can participate in it.

Feedback, use requirements, product creativity and shop opening questions are always available for interaction with technical engineers, product designers, and operations specialists.