The Core Issue Of Domestic Garment Quality Without Losing Foreign Brands Is Brand Operation.

Chanel's two day price cut triggered a "panic buying fever", which seems to have left domestic apparel manufacturers unable to see.

At the 2015 China International Clothing and Accessories Fair (CHIC), Zheng Yonggang, chairman of the board of directors of Shanshan holdings, said in an interview with the first Financial Daily reporter that China's clothing production and quality are no different from the world famous brands.

Whether men's wear or women's clothing, the high-end market is occupied by France, Italy and Europe.

This seems somewhat unfair to Zheng Yonggang.

In his view, whether the product design or quality (including the introduction of customization), and some of the world's major brands are not very different.

Zheng Yonggang thought, "

To achieve our level, I feel that there is no further improvement.

This dress, you don't have any difference from Armani. It's actually doing this.

I think China has reached the pinnacle of manufacturing. It is only by our efforts (not enough) that there are ideological things in it. "

Zheng Yonggang said, "the fashion trend in the world is released first, then we follow.

It's just a matter of how tight and tight we are.

This is the gap, which is the gap between them and their prices.

So the brand of Shanshan is better. A suit is three thousand or four thousand yuan.

If a brand like Zegna, a very ordinary suit costs twenty thousand yuan. "

China

The core issue is brand.

Zheng Yonggang pointed out that the whole operation mode of garment industry is different at home and abroad.

"Our production and design are integrated.

They are all segmented, sales are sales, and design is

Production is production and is completely segregated.

So the division of labor may be better, because each paragraph is done more precisely.

We now take all of them from China until sales are done by ourselves.

So I think there is still a long way to go.