Asian Consumers Pursue Luxury Watches
Luxury watches have never been so popular: according to the World Watch report of 2015, consumer interest increased significantly by 10% between 2013 and 2014.
This phenomenon is particularly evident in Asia. The number of local consumers has increased by 68%, of which China is the main leader.
international market
Only Brazil, Hongkong and Thailand did not grow.
Consumers are most interested in watches with prices ranging from US $6000 to US $8000.
Rolex (especially the Oyster Perpetual Submarine watch) has benefited from this phenomenon.
Consumer
The favorite material is platinum.
Luxury goods
Digital Luxury Group product and marketing manager Ines Lazaro, a research consultancy, said, "luxury consumers want something.
They focus more on technology than on appearance.
Most consumers pursue uniqueness.
There is also a psychological barrier of $5000.
Patek Philippe (Patek Philippe) also recorded growth: it opened in 2014 in second franchised stores in Beijing.
The brand also showed interest in the Chinese market in 2014.
The latest trend involves smart watches: apple, Pebble, Moto 360 and Samsung Gear have recorded interest growth in September 2014.
Although Apple smart watches announced the listing will affect the luxury market, but consumers have expressed interest in traditional watch brands (MontBlanc Estrap, tiger Heuer, Rolex, OMEGA and Brink) may launch smart watches, even if they have not officially announced the listing.
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