University Experts Teach You How To Open A Clothing Store.

First of all, it should be convenient for transportation, or near the main stations. You can set up shop on the street within a distance of less than 20 minutes. It's better to open a shop on the side of many pedestrians. A city will divide a number of business circles, and there are urban centers and sub centers. In practical operation, we will be faced with the main road location, main road junction location, secondary road location, community location, location of urban and rural fringe and other categories. site selection Problem. Office workers live outside the center of the city, occupying a large proportion of the consumer group, and most of them rush to work in the morning and have plenty of time after work in the afternoon. According to the data, there will be a remarkably stable consumption hump on the main street along the street within eight hours of 2~3 hours after work. Therefore, when choosing the main road (intersection), we should choose one side of the radiation direction near the center of the city in the light of the above situation (the intersection should consider the addition of two directions), which is beneficial for customers to stop.

Close to the places where people gather. Such as city squares, cinemas, parks and other entertainment places, or supermarkets, big factories, offices nearby, this aspect can attract pedestrians and pedestrians to pass through, on the other hand, it is easy for customers to remember the location of clothing shops.

Choose places that will increase near the population. The development of enterprises, residential areas and municipal services will add more customers to clothing stores and make them more potential for business development. Store stores in large shopping malls and supermarkets are expensive, but share huge passenger flow with shopping malls (supermarkets). In combination with sales and marketing activities, timely adjustment of commodity structure in season will become a new store that contributes profits to the company. In addition, in the process of site selection, we also need to make a thorough analysis of the population density, occupational composition, household size, household income, consumption, sex ratio, age structure, floating population, total number of shops, consumption tendency, purchase time and motivation, and so on. We should study the layout of the chain network in the region, and the principle is to decide a central store portfolio and arrange the central store combination according to the layout of the city business circle, so as to establish a dynamic and balanced logistics network so as to facilitate the adjustment of the source of goods between the stores and reach the various resources in the region. Share 。

Of large number clothing Store area. Choose a large number of clothing gathering areas, although the choice for consumers is more competitive, but the traffic will be relatively large. Facts have proved that for fashion shops, if they can concentrate on a certain location or block, they can attract customers. For example, all the shops in a street are selling clothes. When consumers want to buy clothes, they first think of going there, because the clothing stores there are concentrated, they can pick and choose carefully and find clothes that they like.

In addition to the large volume of traffic, there is another point to note, which is to choose less side streets or obstructions. Many times, pedestrians cross the road because they concentrate on avoiding vehicles or other pedestrians. In particular, the clothing store is dominated by fashionable women. A good shopping environment is very important. Comfortable mood often stimulates people's desire to shop.

Instead of choosing a business location that is now favored by businesses, it is better to choose a street that is not hot in the near future from the cold to the hot. This requires a little bit of insight and understanding of the local urban planning: the intersection of the quasi trunk roads will be built up with the standard of the image store, and the shop signs will be more beautiful. The image is highly unified with the chain stores. If possible, the color of the main body and curtain color of the whole building will match the color of the VI system, which is far from harmonious and beautiful, and can enhance the visual impact. For sites with low rent prices, such as the back streets (alleys), communities, urban and rural fringe areas, the principle of proximity to residential areas and medical institutions should be based on the principle that the closer the distance is, the better the neighborhood, especially those with competitors.

For limited funds, small operators. Sometimes it's better to find a business place with moderate location and low price instead of setting a good store management direction, and then determine the direction of operation according to the local environmental conditions.

The key to open shop location is: how to get bigger passenger flow and actual sales volume based on geographical advantages. To this end, we must pay constant attention to the urban construction dynamics in the local urban area, study the urban development direction and consumption trend of the city, and investigate the size and direction of the traffic flow along the street in the main consumption period. What should I pay attention to when I open a clothing store, what I should pay attention to when I open a clothing store, and what I should pay attention to when I open a clothing store.