Ten Principles And Five Taboos For Naming Clothing Shops
The name of the clothing store is to remember these ten.
Principle
:
1. shopkeepers must like this name.
2. the name of a clothing store must be identical with the commodity in operation.
3. the name of a clothing shop should not be negatively affected.
4. the name of a clothing store should be liked and accepted by the shop assistants.
5. shop names try to avoid letters and numbers.
6. the name of clothing store should not be counted;
7. the name of a clothing store should be easy to read and write.
8. the name of a clothing store must be novel and unconventional.
9. don't specializes in the name of clothing store.
10. the name of the clothing store should be suitable for the taste of the target customers.
Couture
Name five important taboos.
Trademark names are for consumers to call. We should take into account the popularity of wording. However, it is regrettable that some trademarks also have some serious problems in naming.
A soybean protein powder factory is named "Gang Feng" for its trademark of soybean protein powder, instant bean milk and other products.
Such a trademark does not mean that ordinary farmers or citizens do not know each other. I am afraid that even the teachers in the university may not know everyone.
It's hard for us to imagine such a thing.
trademark
It is also hard to imagine that a trademark can sell well in the market if it can become a famous brand.
Some people use the names of remote names to see if they can pick up a good name from Jian Hui if they can choose a good word.
So when we mention the name, the first thing we want to do is to turn the Kangxi dictionary.
However, the actual situation is just the opposite.
A good name is just like a good article. It is seen in the plain, rather than relying on isolated words, multi strokes and variant characters.
The use of polyphonic characters, like the use of remote words, will cause great inconvenience to people's calls, and the meaning itself is not clear enough.
It is easier to feel confused when you call a polyphonic word and have two or more pronunciations.
For example, the following words have two pronunciations: Province (SHENG, XING), row (XING, HANG), heavy (CHONG, ZHONG), Alice (QIAN, XI), Chao (CHAO, ZHAO) and so on.
Of course, we do not mean that we must never use polyphonic characters.
But at least ensure that others can determine their pronunciation, not to read wrong.
The implication is that the pronunciation is too deep for others to understand.
Just like the choice of remote words, meaning is good, no one knows, meaning no matter what good.
The name of an enterprise or trademark has the function of indicating the nature of the enterprise and suggesting the function of the product, which requires strong readability.
The unlucky meaning is the great taboo of commercial naming.
Because it not only brings bad associations to the owner of the name, but more importantly, it will affect other people's acceptance of the subject, whether the subject is a person, an enterprise or a commodity, even the politics will be affected.
For commodities, an unlucky name means that it will lose a lot of business.
It is like a common failing of the Chinese to see others in good condition.
If you take the three word brand, I will try to two words like you, so as to confuse consumers.
Your name is "Bo Mi". My name is "x honey".
You are "Yikang", I call it "x Kang", you are "seven stars", then I become "x star".
The above is gentle and similar.
- Related reading
- Advertising blockbuster | Theory2016 Spring And Summer Men'S Wear Commercial Blockbuster To Create Modern Urban Men
- Fashion Library | Chanel And Long Are Still Steady And Stable.
- Order-placing meeting | Burberry Creative Director Announces The Purpose Of Reducing The Show Schedule
- Instant news | American Apparel How To Do After Bankruptcy And Delisting?
- Show show | Saint Laurent Losangeles Showcase Is Not Too Small To Play High Profile.
- Staff world | Fashion Industry Reshuffle Foreplay: Designers Quit
- Innovation and invention | Design A Very Unique Wearable Fashion Garment.
- Industry Overview | The Overall Growth Rate Of The Luxury Goods Industry Is Somewhat Unsightly.
- quotations analysis | Can The Situation Of Cotton Spinning Be Improved In 2016?
- Show show | MSGM Says What Kind Of Abacus Is Forbidden To Use Cell Phones In The Show.
- Women'S Clothing Sales Promotion Win In Detail And Innovation
- How Does A Store Keeper Improve His Single Store Performance?
- Clothing Stores Must Grasp The Essentials Of Goods.
- How To Determine The Purchase Quantity Of Underwear Sales Season?
- How To Improve The Purchasing Ability Of New Clothes Shop Novice
- Mainstream Traffic Is Consistent With Brand Positioning.
- Oscar Prize Giving Ceremony: The Most Important Publicity Opportunity For Luxury Brands
- The Pformation Of Luxury Industry: Hierarchical Standard To Monetary Standard
- Sports Brand Warmer Industry Shuffle Acceleration
- China'S Physical Stores Face Crisis Of Survival And Extinction