How Does A Store Keeper Improve His Single Store Performance?

The manager doubts that a brand in the city's pedestrian street occupies a crowded shop. Although the flow of people is coming and going, the salesmen are diligent and seldom idle. But the performance of the store has never been pleasantly surprised.

And the other brand store opened nearby is almost the same location, brand name is similar, the shop area is almost the same, the customer level is almost the same, the crowd is almost the same, do not inquire about it.

Xiao Li, the manager of the shop, began to ponder. After several days of thinking, she listed several major problems in the daily operation of the shop.

1. make every day

But there are 20 days in a month that can't be achieved.

2. although the requirements are made to the staff every day, the same thing will be repeated today.

3. employees always need a long time to familiarise themselves with new products.

4. despite sales incentives,

The passion still can not be raised.

5. early morning meetings and evening review sessions are not effective. Employees are always in a bad mood.

The manager has never paid much attention to the problem. Xiao Li, an attentive member of the regular meeting, has made a detailed summary of the problems encountered in his daily work. Through these summaries, we can clearly analyze that Xiao Li now needs not to improve his sales skills and profound management skills, but rather a practical and effective regular meeting technology.

Regular meetings are open every day, but they are most easily overlooked by many shopkees. They feel that they are good or bad in routine practice. In fact, any store manager who creates efficient performance knows its meaning.

Regular meetings are a required course of daily work. The success of regular meetings directly determines whether the performance of the day or even a week's performance can be reached. It determines whether the job requirements of the store manager can be effectively implemented, determines the team's enthusiasm for the day's work and determines the prestige of the store manager.

Therefore, the most fundamental problem encountered by Xiao Li is not regular meetings.

A good regular meeting starts with a full preparation meeting, and many problems can be solved. Then, how to make an effective regular meeting? Regular meetings require adequate preparation.

For the frontline managers, the need for confirmation every morning is

The purpose, main topics, regular meetings and regular meetings will be necessary for information preparation.

Determine the purpose of regular meetings.

That is to say, the convening of regular meetings should be clear and purposeful, that is, to clarify the purpose and significance of regular meetings. The purpose of every regular meeting is focused. Besides implementing performance indicators, we need to implement a certain service, or to prepare for sales promotion, or to enlighten salesmen how to make use of the idle time of less passenger flow?

That is, which questions should be analyzed and what problems should be solved.

It is to review past work, to find a promotion point, or to praise excellent staff, to carry forward the sparkle point; to "brainstorm" to inspire team wisdom, or to convey requirements, and to implement company policies? The topic of regular meetings is very important, because it dominates the direction of regular meetings and makes the regular meetings more targeted.

Regular meetings only have clear and clear topics, and it is not easy to run away from topics during the regular meetings, so that the desired results can be achieved smoothly within the prescribed scope and time frame.

Confirm the opening time of regular meetings.

That is to say, after the confirmation of the meeting's question and content, the time of the meeting should be estimated and all the shop assistants should be informed in advance.

Prepare necessary information.

That is to say, before the regular meeting is held, the necessary sales reports, shop forms, performance reviews and other records and records should be prepared, so that the thorax before the meeting will be complete.

Regular meetings with a large number of shopper in your daily routine meetings often result in unclear structural problems. When you think of what to say, which leads to poor communication, shopping guides do not know what the store manager should focus on, which will greatly affect the effect of the meeting.

The structure of the regular meeting is very simple. If you grasp the regular meeting structure, you can make your organization clear, effective and easy to play.

Regular meetings will consist of four parts: business objectives, service objectives, product goals and operational objectives.

But when our shop director is in the process of specific operation, we often speak the service when we talk about the goods. When we speak, we begin to speak the service again, so that they are not clear, and the employees are more and more confused.

The following table gives a detailed illustration of the specific contents of each module.

Clear the structure of regular meetings, open a regular meeting, especially the early meeting can be carried out according to the following steps: create seven new regular meetings, and the regular technical meetings will undoubtedly affect the work passion of the employees one day, affect whether the team's work objectives are consistent, whether the execution is in place, and whether it can achieve performance.

A good regular meeting is also inseparable from the first-class regular meeting technology.