How To Improve The Purchasing Ability Of New Clothes Shop Novice

When clothes come in, beginners should learn to ignore them.

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In the whole wholesale market, there will always be a wholesaler who likes to have a rookie of restocking.

In fact, there is a lot of water in clothing prices. Generally speaking, the price tag is not 2/3.

When a newcomer comes to a garment, you should show that the selling person looks like you are the smart businessman. When you go to a wholesaler's shop, you will not hesitate to speak. Wholesale merchants will take the initiative to curry favor with you.

Of course, this is not so easy to do. Generally smart businessmen are naturally shown after exercise.

When you go to the wholesale store, don't follow them.

When discussing prices, you can talk to your boss directly and show your calm.

No matter how the price is discussed, the decision is based on the boss, so discuss with the boss.

It is the most direct and effective way.

New clothes purchase is to train their brains with fast running, and when they discuss prices with wholesalers, they should also reflect this point, because you have to quickly know whether the goods you take are earning at this price, how much money you can earn, or how you can earn more.

And the novice of clothing should keep exercising and accumulate experience at ordinary times. Sometimes, some knowledge shows its function only when it comes to a critical moment.

Whether you are looking at goods or discussing the price of products, you should be calm. You can also follow some experts and learn how others can get goods and how to bargain.

People always make decisions when they are calm, keep their heads clear, and be calm and calm in dealing with everything that comes in.

Try to calm down when you bargain, try to say, and don't say death at once, because you have to pay for it, avoid regret later or lose.

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The product positioning of clothing brand includes two aspects: style and price.

Different product positioning determines the location of different customer groups, and the location of customers mainly includes age, income, education, occupation and so on.

Such as casual style, low price brand is generally suitable for students, just joined the work and low income groups, and leisure style high price brand is generally suitable for those who have joined the work but the higher income groups.

At present, the main brands in China are men's formal dress (such as YOUNGOR), middle and high-end women's clothing (such as brother), casual wear (such as YISHION), sportswear (such as Anta), and family dress (such as DUDUKE).

Among them, casual clothing brand and sports brand customer positioning are basically the same.

Generally, in big cities, they are naturally divided into two main commercial streets according to brand positioning. One is suitable for middle and high class women's wear and one is suitable for casual wear.

For example, casual wear in Guangzhou is mainly distributed in Beijing Road, while the middle and high class women's clothing is mainly distributed in Tiancheng square.

In general, there is only one main commercial street in small and medium-sized cities, but most of them have a natural division, for example, one side of the road is a pair of costumes and sportswear, and the other is a high-end dress.

Generally speaking, the most concentrated streets or lots of leisure wear are the most expensive rents and the largest traffic volume.

In the process of site selection, we must first make a positioning analysis of the brand that we have joined, and then find the main street traffic that matches our brand positioning.

As mentioned above, the parent child clothing brand DUDUKE, originally positioned as a middle end customer, could not be selected in the Wuhan post The Strip area because it was focused on student customers.

Sometimes, even if the flow of people in the lot is large, it is also consistent with the location of your brand, but the location of the store is not ideal. Why?

Some large supermarkets (such as Auchan, trust mart, etc.) have a larger traffic volume, and the marketing strategy of supermarkets also opens up a part of their clothing stores, and the brand of parent-child and sportswear will play a more desirable role because of the randomness and impulsiveness of buying.

But for some supermarkets with the same traffic volume, the customer group of the business district is buying the general merchandise as the main purpose.

For some special streets, the rent and the flow of people are the same. However, due to the characteristics of brand distribution, history and culture, and architectural pattern, there are two or three differences between the front and rear sides, or the two sides of the street may change their buying rate and purchasing power due to the different customers' walking purposes.

Therefore, in the process of site selection, we should not blindly see whether the name of the road is the name of the most prosperous commercial street.

In the process of location selection of clothing shops, it is necessary to see whether the flow of people in the lot is consistent with the location of the brand you choose, and what is the purpose of this part of the pedestrian flow.