Three Important Elements Of Good Shop Location

Enterprises must understand the number and income level, occupation distribution, consumption characteristics and preferences of their residents or specific target public in the central circle, secondary dew and marginal circles within the scope of their business circle, as well as the number and income level of customers in the rural areas near the city's purchase of commodities. customer We have a better understanding of quantity and quality. A good location shop must have a steady number of target customers, which requires sufficient number of households and population in the scope of its business park. Many shops have strong purchasing power. Population density One of the major reasons for large areas is to ensure sustained and vigorous purchasing power.

Only shops can be set up where traffic is convenient. Consumer Provide convenience and attract more customers. Therefore, enterprises must investigate the traffic conditions and traffic conditions in the urban area, and analyze the traffic network of the business district.

In addition, attention should be paid to the impact of urban planning on transport facilities. Such as street development plan, road widening plan, subway, light rail, high speed, elevated highway construction plan, regional development plan and so on, all will have an impact on the future traffic conditions, thus affecting the customer group of the shop. Enterprises must catch and grasp the development trend in time.

The determination of plug area in super market can be determined according to the estimated sales quota. In addition, we should pay attention to other factors. For example, the level of economic development, the income and consumption level of the city and the region where the supermarket is located, the advantages and disadvantages of the specific commercial section of the supermarket, the rents of the business premises, the average customer volume that the average unit area can receive, the size of sales volume and profit margin, etc. It is necessary to reasonably determine the area of the stores on the premise of considering all the above factors.

Related links:

(1) areas with frequent commercial activities are generally commercial centers, downtown areas and frequent commercial activities, and the turnover is bound to be higher. Such a shop is called "an inch of gold". In this area, logistics is fast. For the clothing industry, the trend of clothing circulation is very fast. If the commodity flow is slow, it may be out of fashion before the clothing is sold, so the area with frequent commercial activities is a perfect location for the choice of the location of the clothing store.

(2) in areas with high population density, shops are opened near residential areas, with relatively concentrated population and high population density. In such areas, people of all ages and social strata have. It is easier to choose which styles or types of clothes to sell, and there will be more customers. Moreover, because the flow of population has been very large, it is easy to understand the daily sales volume, so sales will not suddenly rise and fall, which will ensure the stable and generous income of the shops.

(3) Street shops with large traffic volume are on this kind of street, with large traffic volume and relatively large patronage of shops. But consider the large traffic volume on the street and the influence of terrain or traffic to choose the best location. For some passenger traffic, but because the traffic arteries, the passenger flow is the place to go to work, it is not a good choice of clothing store address.

(4) when the location is convenient, customers are willing to patronize and willing to go there by car. Generally speaking, there is a bus stop nearby, or a shop that can walk less than 20 minutes walk is the best.

(5) people gathering or gathering places, such as theaters, cinemas and other entertainment places, sometimes attract people who are recreational and entertainment to stroll around the shops, and many people will buy them. Clothing is popular and has many styles, so long as people can buy unique styles of clothes, people will be afraid to buy them elsewhere. Moreover, most of the places of entertainment are young people. They are very fashionable in fashion. Therefore, opening up a fashionable clothing store in these places will attract a large number of young customers who are catching up with the trend.