Children's Clothing Store Three Big Site Sharing Magic Weapon
It is very important for the children's clothing brand shop to operate well, and the location of the location of the shop is the same. Many first-time entrepreneurs will choose the way to join the children's clothing store. How can the children's clothing store be located? Xiaobian helps you analyze the location of children's clothing stores, the location skills of children's clothing stores, and the location of children's clothing shops is skillful. The location of ordinary shops is divided into three steps: picking up the place -- looking for the storefront -- looking at the storefront, let the Xiaobian take you to see how to carry out the three steps concretely.
Location selection for children's wear: picking the right place is the top priority for children's wear franchises. First of all, we need to think clearly about where people should go instead of where they are going. Therefore, we need to spend a little time before setting up shop to calculate the traffic volume of the morning, afternoon, evening and so on in the target area of interest, mainly for the statistics of the number of people entering the shops nearby, and to observe the proportion of the workers, students and housewives in the crowd after that, we must calculate them on weekdays and weekends. Only in this way can we know the distribution of the people.
Children's wear Location of the franchisee: find the right place and understand the surrounding consumer groups. The location is mainly to investigate the surrounding environment. After selecting the place, we will begin to inspect the surrounding environment. Here we need to observe from two angles, one is from the businessman's point of view, the other is to judge whether the location can create performance. customer From the point of view, whether customers will have a relatively cold corner from this shopping area, and whether there are hot spots in the secondary business circle. Therefore, if we want to succeed, we must find our own differences.
Location of children's wear franchises: it's also important to look at a good store. Storefront Mainly for the construction of live advertisements. When you look at the storefront, you should hold the mood of the first date. Look at it first and look closer. Imagine your shop's feeling in this space. Once the shop name is placed on the sign, will it be conspicuous? Can people who drive the car see it? Can pedestrians notice it on the sidewalk? A good storefront is like a live advertisement, not only convenient for people to find you, but also able to show themselves to potential customers on the road. Besides, the architectural design of children's wear shops is also a key point. Is this location suitable for retail business? Is it attractive? Even in the similar shopping streets, the quality may be quite different. Is the quality of the building as good as yours? Remember, think about buildings from the perspective of brand building.
The above is the three steps that Xiaobian lists for the location of the franchisee. Although some of these shopkeepers will feel that these three steps are known by themselves, there is still a certain difficulty in finding the store that meets these three points. Xiaobian reminds you to join the shop owner, and the location of the children's clothing shop must be carefully screened.
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Enterprises must understand the number and income level, occupation distribution, consumption characteristics and preferences of their residents or specific target public in the central circle, secondary dew and marginal circles within the scope of their business circle, as well as the number and income level of the customers in the rural areas near the city's purchase of commodities. Through understanding these conditions, we can have a better understanding of the quantity and quality of customers. A good location shop must have a steady number of target customers, which requires sufficient number of households and population in the scope of its business park. Many shops are located in areas with strong purchasing power and large population density. One of the important reasons is to ensure the continued strong purchasing power.
Only shops with convenient transportation can provide convenience to consumers and attract more customers. Therefore, enterprises must investigate the traffic conditions and traffic conditions in the urban area, and analyze the traffic network of the business district.
In addition, attention should be paid to the impact of urban planning on transport facilities. Such as street development plan, road widening plan, subway, light rail, high speed, elevated highway construction plan, regional development plan and so on, all will have an impact on the future traffic conditions, thus affecting the customer group of the shop. Enterprises must catch and grasp the development trend in time.
The determination of plug area in super market can be determined according to the estimated sales quota. In addition, we should pay attention to other factors. For example, the level of economic development, the income and consumption level of the city and the region where the supermarket is located, the advantages and disadvantages of the specific commercial section of the supermarket, the rents of the business premises, the average customer volume that the average unit area can receive, the size of sales volume and profit margin, etc. It is necessary to reasonably determine the area of the stores on the premise of considering all the above factors.
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