Interview With Independent Original Designer Wang Dacheng
Reporter: what is the expectation for the first Shenzhen fashion?
Da Cheng Wang
Fashion week is not an unfamiliar name for many people. From abroad to China, there are many influential fashion week held every year.
Shenzhen
This fashion week will surely absorb the essence and surpass it. It is also my trust and blessing to Shenzhen's international city.
As a senior custom designer, I have been emphasizing the most fundamental and high standard of high resolution, properly accepting the new information of internationalization and persisting in innovation, while adhering to the quality of process and design is the best docking with the world.
Shenzhen fashion week also provides a platform for Chinese people to have more access to international perspectives and frontiers.
Reporter: tell me about your brand.
Design concept
。
What highlights and wonderful settings will WTC fashion show show in this fashion week?
Wang Dacheng: I used 30 years to draw out the definition of high definition. My insistence is also the same as our brand idea. We should read every woman's inner dream carefully, weave the best lines and fabrics and her own stories, and how to achieve real high determination. This is a high resolution revolution, and it is my lifelong insistence.
This brings the princess Disney series to Shenzhen fashion week, bringing the familiar fairy tale characters, our design ideas and the effect of the scene to bring you into the fairy tale world. I believe you can feel our intentions. Our clothes and the overall effect are the surprises of our show.
Reporter: Shenzhen fashion week this year put forward the concept of universal fashion carnival. What do you think of the relationship between fashion and life?
Wang Dacheng: Shenzhen has put forward the concept of national carnival. I am very happy that the Shenzhen government attaches great importance to the concept of fashion. It also proves China's progress. Fashion and life reflect the quality of life and reflect the spirit of a nation.
The definition of fashion is very extensive. The most important thing is that it depends on the characteristics and self-confidence of each person. The performance and collocation can be many yuan. As long as you find the most suitable style, you can attract more attention than blindly pursuing fashion. I also look forward to seeing many wonderful street pads in Shenzhen fashion week.
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Graduated from the women's wear Department of University of the Arts in central London, Saint Martin, and became the founder of VEGA ZAISHI WANG women's wear brand in 2008.
Adhere to the neat line design, with cool literature and retro wind, nostalgia for the cool color of the majority, emphasizing the high degree of practicality and overall shape, often from more complex and rigorous men's tailoring inspiration.
She insisted on building a complete product and sales team at the beginning of the brand building, and regarded the brand as the most important thing, while the design was to serve the brand.
Wang really likes to introduce his name like this. "My name is Wang Zaishi. I really do."
Dad's friend took the English name "Vega" to her. After many years, she realized that "Vega" means Vega.
Wang is 8 years old from northeast to Shenzhen, 16 years old and went to Britain, and gradually explored her own direction from industrial design. When she was a child, she often moved and formed a nostalgic character. Wang Zaishi liked traditional and historical things very much, just now she would wear her mother's coat once more.
Wang is in his studio in Dongcheng District, Beijing, East Fourth South Street, performing 63 Hutong hall. There are all kinds of wooden or iron ornaments in the log structure, making old leather sofa, restoring ancient sewing machines. Just like Wang's real brand, "it's a state of retro and classic. I hope my clothes can stay in the wardrobe of the guests for a long time".
Therefore, based on such a positioning, Wang Zaishi emphasized the high degree of practicality and overall shape, and insisted on both fabric and plate. In autumn and winter, the fabric was usually uniform and warm, but in spring and summer, silk was used. Her design generally had a cool literary atmosphere, and most of the cool colors were used. Women's clothing was also designed with more complicated and rigorous men's tailoring.
To give her brand a spiritual core, "independence", she thinks, "girls should have their own dreams and careers, do not attach too much value to life on other things."
This is also Wang Zaishi's own way. She is soft, bright, with her own personality, and has strong adherence to the direction she has identified.
Over the past 6 years, the 85 girls have been leading the brand across every bar.
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