Chen Min: Because Of Love, So Focus.

　　 be keen on face-saving Ten years to prove to consumers their own quality: the most comfortable fabrics, the most complex production process, the most wonderful structure, the most delicate and precise expression of personality, with the fragrance of romantic temperament, with the fullest tension, expressing the self-confidence and vitality of young girls. The reporter invited Chen Min, chief designer of Ai Mei underwear, to tell us about the story of the beautiful brand.

　　 Reporter: Miss Chen, the color of the beautiful underwear is very rich. It feels like a very young brand. Can you tell us about the beautiful design style?

Mr. Chen: OK. We Chongqing Love beauty The brand of costumes is called "beautiful beauty". Its positioning is urban vitality. The style of our products is fashionable, simple and sexy. Most of the target customers are 18-25 year old fashion women who love life and love, and pursue fashion, self-confidence and vitality. Ai Mei is fully seized of such a charming personality group, and actively develop a fine fashion underwear to show you a beautiful and colorful world.

　　 Reporter: that is to say, love beauty is our company's special target. Young girl Brand?

Mr. Chen: Yes, the crowd is different. Ai Mei is mainly aimed at young women with vitality and desire for youth. It is a youth fashion brand that pursues simplicity, sweetness and little appeal. The love is aimed at urban women, providing a delicate, fashionable and elegant product and experience.

　　 Reporter: as the chief designer of Ai Mei brand, can you tell us how our design team is made up? ?

Mr. Chen: admiration is the underwear brand in the domestic front line, and has 20 years' experience in the underwear industry. Ai Mei is the brand of the AI group, so we have more experience in personnel training. We choose more graduates. After entering the company, there will be a learning institution such as the adoring college to train them in all aspects, including market experience, first-line factory experience, and so on. Then we will have one year's practice time, so the university students can say that they are from one university to another.

　　 Reporter: Mr. Chen is a very experienced underwear designer. He has more than 10 years experience in underwear design. Why did you choose underwear industry and enter love work at the beginning?

Mr. Chen: I think the whole working process of underwear design is very interesting. I like this brand very much. When I was in high school, my mother bought me underwear as a brand. After that, I studied in Beijing Institute Of Fashion Technology, and I had deep cooperation experience with the human body engineering research of Adam company. I realized that I love the company and love the corporate culture, so I entered this industry.

　　 Reporter: we love the beautiful exhibition hall gathered a lot of professional spectators, what do you think of the effect of this exhibition? What new series did this exhibition bring?

Mr. Chen: This is our first time to attend this exhibition. The result is much better than we imagined. We are very interested in this brand. As a brand that has been established for 10 years, Ai Mei also hopes to get a better development opportunity through this exhibition.

This time, our main hits are bright spring colors and animal patterns. Invisible steel rings create a seamless effect. No chest is needed for comfort and sex appeal. Beautiful shoulder straps make the scenery behind us great. Swimmers, beach wear, home clothes, pajamas and outwear all have bright spots this season.

　　 Reporter: after the exhibition, what kind of development plan do we have?

Mr. Chen: in 2014, Ai Mei had taken the first step in the world and opened two stores in Hongkong. In 2015, we will further display the style of Chinese underwear to the whole world and more countries.