Zeng Hua: One Of The Representatives Of Women's Outdoor Image

The unique charm of women's outdoor activities and their positive results make many brands stop watching and try to enter the blue ocean. Xiaobian interviewed the general manager of the brand of Si Kai Le, also a woman. Outdoor image One of the representatives is Ms. Zeng Hua.

　　 Reporter: as a general manager of outdoor brand, how to view the constantly developing women? Outdoor market ?

Zeng Hua: from the current situation, most outdoor brands attach great importance to women's outdoor market. First of all, "outdoor women" such an image of a sense of the times can attract more men to participate in outdoor activities, thereby contributing to the growth of male outdoor market. Secondly, the delicate personality characteristics of female consumers will make their outdoor preparations more adequate, and the demand for equipment will be more detailed and specific. The diversification of their consumption needs will promote the growth of the outdoor market. From the point of view of communication, female consumers' Internet self access is also conducive to the shaping of outdoor brand image.

　　 Reporter: as a female outdoors, how do we view the increasingly fashionable female outdoor trend?

　　 Zeng Hua Economic independence makes modern women pay more attention to spiritual wealth, and outdoor activities such as natural and challenging activities become our first choice. The essence of outdoor sports is the return of spirit. Through participation in outdoor sports, women can think more about life and have more interrogation in their hearts. What kind of attitude and way of life we should use is probably the question that every woman needs to answer now. Of course, there are people who love beauty. Losing weight is also the direct cause of many women's participation in outdoor activities.

　　 Reporter: what are the functional characteristics of female outdoor products? What are the requirements for the design of female products as a prominent brand of SCALER products?

Zeng Hua: Women's outdoor products focus on climate, summer sun protection and winter moistureproof, thus ensuring women's comfort in outdoor sports in different seasons. In addition, women's products will pay more attention to lightening and detail handling. SCALER women's outdoor products in different seasons will be differentiated. For example, women's products in spring and summer will be inclined to choose bright colors and fabrics. Adhering to the requirements for details, SCALER has different styles and models for different types of women, which perfectly meets the outdoor needs of different women. And its design concept is also consistent with its brand positioning, which is to show the intellectual charm of outdoor women.

　　 Reporter: SCALER launched the business outdoor series last year. So what new promotion will be made for women outdoor products this year?

Zeng Hua: SCALER will continue to promote business series in 2015. In addition, this year, SCALER will launch a series of self driving tours. I will experience the products one by one and lead the company's female employees to travel by themselves, so as to develop a more diversified outdoor culture for women and truly enhance the quality of life of women in the open air.