Zheng Yonggang: The Quality Of Domestic Brand Clothing Is Not Lost To Armani.

Recently, because of the "panic buying fever" caused by the price reduction of Chanel, it seems that the domestic clothing manufacturers can not see it through. Zheng Yonggang, chairman of the board of directors of Shanshan, said in an interview with reporters that China's clothing production and quality had nothing to do with world famous brands.

Whether men's wear or women's clothing, the high-end market is occupied by France, Italy and Europe. This seems somewhat unfair to Zheng Yonggang. In his view, no matter the design of the product or quality (including the introduction of customization) is not very different from some big names in the world.

　　 Zheng Yonggang Think, "clothes become our level, I think there is no further improvement, almost." This dress, you are no different from Armani, in fact, it is like this. I think China is in. Manufacture We have reached the pinnacle, and this is something we are trying to do (not enough). There is also ideological stuff. "

Zheng Yonggang said, "the fashion trend in the world is released first, then we follow. It's just a matter of how tight and tight we are. This is the gap, which is the gap between them and their prices. So the brand of Shanshan is better. A suit is three thousand or four thousand yuan. If a brand like Zegna, a very ordinary suit costs twenty thousand yuan. "

The core issue of China's clothing industry is brand. Zheng Yonggang pointed out that the whole operation mode of garment industry is different at home and abroad. "Our production and design are integrated. They are all segmented, sales are sales, designers are designers, production is production, and they are all segregated. So the division of labor may be better, because each paragraph is done more precisely. We now take all of them from China until sales are done by ourselves. So I think there is still a long way to go.

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LVMH fashion director and CEO Pierre-Yves Roussel said Massimo Giorgetti has a new understanding of fashion, and his favorite color is also keen on Pucci, "the chairman suggested. The new creative director will brand the brand younger and dilute the red carpet dress direction. "I think the brand will be a basic daily clothing brand, taking fresh and female sports as an attitude." The chairman added.

In September 2014, when the LVMH senior representative appeared in the MSGM show, there were rumors that Pucci was considering Giorgetti as the brand creative director, replacing the position of former Peter Dundas. At that time, Schiaparelli, the former designer Marco Zanini, took over the position of Pucci creative director.

It is understood that Massimo Giorgetti will maintain its own brand of MSGM independence, and MSGM's revenue in 2014 is about $45 million. MSGM was founded in 2008 by Massimo Giorgetti, a Italy designer, with the intention of replaying the traditional style in a fun way. MSGM transforms all kinds of everyday clothes and fashions, and achieves a pleasing combination of striking and printing patterns.